Description

As the Digital Group Head at MediaCom Indonesia, you will lead a set of key clients on their digital media needs with the support of a team of two (or three) digital media planners. You will lead digital planning and supervise operations on the brands handled. 

Reporting of the role

This role reports to the Digital Lead

3 best things about the job:

1. Puts this role on the cutting edge of digital advertising and measurement whilst being part of the most dynamic and fastest growing team in an agency that is used to winning!

1. Work across a wide range of clients who always pushes the boundary to do new things with the highest expectations with regards to digital strategy and activation.
2. Be in a leadership position to influence change and broader organizational evolution.

Measures of success –

In three months:

• As the team grows, this role will be responsible to nurture the digital team and develop capabilities in them which will enable the team to deliver path-breaking digital innovation and make an invaluable contribution to the client’s business
• Foster a desire to increase knowledge within the digital space, understanding of differences across various markets and how to effectively use digital media across the region
• Develop and maintain strong relationships with key clients across multiple disciplines from Media, Brand Marketing and Advertising Development and with key partners like PR and Creative Agencies
• Integrate effectively within the Client Teams in Indonesia
• Create relationships with Media Owners to enable seamless and value-added media buying
• Understand cultural nuances and develop strong relationships within the teams across the Asia Pacific region.

In six months:

• Evolve overall digital service offering for all MC clients and prospective clients

• Manage all aspects of digital advertising for MC to meet client and agency objectives
• Ensure effective coordination within each team to ensure client requirements are met
• Deliver best in class digital planning, campaign management and optimization services on key brands

In 12 months:

• Provide digital expertise to develop the client’s use of digital and promote the innovative use of digital platforms

• Work with internal and external partners to create class leading digital strategies and tactical plans
• Evolve use of measurement systems to provide greater insight into ROI of digital plans
• Drive strategic & tactical innovation across media platforms, including display, video, search, mobile, social

• Deliver best in class insights & analytics for all digital activities across Indonesia
• Support country teams to deliver insights across all digital platforms

Responsibilities of the role:

The role of the Group Head is to lead strategic digital planning for a group of MediaCom accounts. The 3 key areas of responsibility are

1. Market leading strategic planning across Display, Social Media, Mobile, multi-media integration and tie-ups with leading media owners in the digital space for Indonesia
2. Delivering best in class analytics & insights
3. Work in an integrated manner with the MC Communication Planning and strategic teams

What you will need: Under graduate degree in communication or media or business management (Post-graduate/masters preferred)

• 3 to 5 years of experience in digital media (or a role that covers above knowledge areas)
• Fluency in Bahasa Indonesia and English (both written and spoken)
• High confidence levels to work with mid to senior level clients (both local and regional/ global)
• Knowledge required in - digital media insights and analysis for planning, reporting and insights on campaigns, social and mobile advertising, performance marketing and programmatic buying
• Candidate should be able to present thoughts, plans and ideas in a clear and succinct manner (on a PowerPoint, Excel, or otherwise)
•  

About MediaCom

MediaCom is the “The Content + Connections Agency”, working on behalf of its clients to leverage their brands’ entire system of communications across paid, owned and earned channels to step change their business outcomes. MediaCom is one of the world’s leading media communications specialists, with billings exceeding US$33 billion (Source: RECMA 2015). It employs 6,500 people in 125 offices across 100 countries around the globe. Its client roster includes P&G, VW Group, Dell and Universal. In 2015, MediaCom was recognised by RECMA as the leading global agency network in its Network Diagnostics report, and also was the first agency network to top all 3 key RECMA reports across EMEA. Also in 2015, MediaCom has been awarded Media Agency of the Year in the US by AdAge and Adweek, Agency of the Year in the UK by Campaign and The Drum, and Global Agency of the Year at the M&M Awards. The agency captured six Media Lions at the 2015 Cannes Lions International Festival of Creativity, making it the top performer among all global media agency networks.

For more information, visit www.mediacom.com Find us on Twitter @mediacomglobal. Like us on Facebook at facebook.com/MediaComGlobalNews. Join us on LinkedIn at linkedin.com/company/mediacom.

About Indonesia

Indonesia is one of the fastest growing and most dynamic markets in the world, with a population in excess of 260 million. It’s stable political climate and increasing consumer disposable income has meant that Indonesia is now firmly on the radar for MNCs seeking to invest in emerging markets.

Whilst the Indonesian media landscape is still dominated by terrestrial TV, with 65% of all advertising spend, digital is now poised to go through a period of exponential growth. There are more than 70 million internet users in Indonesia and 70% of them are accessing the web via mobile. As a marketer, the opportunity to transform a media landscape on such a scale is unprecedented in the APAC region.

GroupM APAC is committed to fostering a culture of diversity and inclusion. Our people are our strength so we respect and nurture their individual talent and potential.