Description

Overview of job
As Partner, Client Leadership, you will be responsible for providing strategic leadership for the brand, setting the strategic campaign agenda, ensuring best in class media thinking and media innovation for a leading global household appliance brand. You will lead an integrated team of 10 assigned to the account to design, negotiate, purchase, and execute campaigns.

Reporting of the role

This role reports to the Managing Director – Client Leadership

3 best things about the job:

1. This is a once in a lifetime opportunity to work on the fastest growing brand in our portfolio. Your client is in a league of its own and is the category leader in term of technology and innovation across all categories they play in.
2. The China market is mission critical for this brand so you will be the center of attention both from a client and Mindshare standpoint
3. A strategically important global client to Mindshare, it will provide you immediate exposure to International culture and visibility, as well as international mobility opportunities in the mid to long-term future.

Measures of success –

In three months:

• Win the trust of the client as a strategic leader who is able to drive the agenda & vision on the account. This is measured by your involvement in the critical aspects of the campaign planning as well as being reflected in our once in 3 month client surveys.
• Accessed and put in place the rigor and processes required to efficiently run the business across 3 categories
• To be able manage the team in terms of setting the strategy and constantly driving innovative media thinking
• Have an informed and knowledgeable strategic POV always

In six months:

• Designing strategies that are innovative and genuinely connect with consumers. Strategically leading the client and partner agencies.
• To lead quarterly senior management media strategy sessions with the client, setting the vision for the future
• To execute “media first” innovations and be able to submit strong award entries.

In 12 months:

• Viewed by senior management (client and agency side) as the strategic thought leader. Influence the agency internally as well as client side.
• Regularly landing media innovation, winning awards, and growing revenue.

Responsibilities of the role:

• To proactively lead the overall communication planning process and provide insightful communication plans customized to the client needs. Proactivity and leading the client agenda here is key as this is what will make sure you are successful in the role.
• Leadership & Teamwork: Be able to lead a team of media planners & specialist divisions (e.g. Search). Be able to work alongside partner creative agencies to shape campaigns and innovation
• P&L: Owner of the P&L for this client and drive amazing work for the client but not sacrifice on agency revenue objectives
• Strategy: Creating compelling campaign & brand strategies based on consumer & brand insights, as well as media behavior
• Innovation: Able to shape media innovation & media ideas (make ideas BIG)
• PPT design: Be able to create good looking presentations
• Presenting: Confidently present and participate in client meetings in English, both having and articulating a clear POV. Be able to sell in strategies.
• Insights: Work on insight projects

What you will need:

• ACCOUNT LEADERSHIP: You have past experience of strategically leading clients and running teams
• STRATEGIC PLANNING EXPERIENCE: You are strategically minded and have past strategy planning experience (either creative, digital or media agency). At least 8 years work experience in the industry. Specifically we are looking for a strategy planner who is good at storytelling with numbers and innovation
• INSIGHTFUL: You have a high degree of comfort with numbers and in depth media metrics. Your strategic recommendations are based on a deep understanding of data.
• PASSIONATE: You are a passionate and articulate individual who has strong selling skills 
• PERSUASIVE COMMUNICATOR: You have good communication skills both in English and Chinese, but for the right candidate we will work with just English. You’re good at presenting strategic thinking and persuading clients/agencies of your POV.

About Mindshare

Mindshare, the global media agency network, and part of WPP, the largest marketing communications network in the world, has more than 7,000 employees, in 116 offices across 86 countries. Mindshare APAC has won over 300 awards in 2014/2015 and was the most awarded agency at the 2015 Campaign Asia Awards Festival. Mindshare was also recognised as the SMARTIES™ APAC ‘Agency Network of the Year 2015’ for the third consecutive year. Mindshare is also home to The 2015 Festival of Media Asia Pacific Rising Star – Jason Maggs.

To learn more about Mindshare and our philosophy of Original Thinking, visit us at www.mindshareworld.com

About China

China is now the second largest media market, and the world’s most vibrant digital market, growing at double the rate of the US. In 2013, China surpassed the US in e-commerce, and China leads the world in mobile with over 600m smartphone connections. The pace of change and the scale of China’s emerging consumer market are unparalleled in any other market. Global CEOs are looking to China to drive growth, and brands are rushing to keep pace.

If you want a future in media and communications, there is clearly no place more vibrant, challenging and exciting than China, where opportunities for you to innovate and grow are unparalleled.

GroupM APAC is committed to fostering a culture of diversity and inclusion. Our people are our strength so we respect and nurture their individual talent and potential.