Planner

Media Planning Shanghai, China


Description

Position at MEC

You will be provided input to the strategic direction in order to create the best plans possible. In this role, you will be expected to have a firm grasp of assigned accounts, and is a steward of the entire planning process. You will work in a hotel brand team, generate required reports by the client and ensure the daily execution.

Reporting of the role

This role reports to Business Director.

3 best things about the job:

  1. Young and like-minded colleagues working together.
  2. Work with amazing people from different units like strategic planning, social media and Data & Analytics to name a few.
  3. Full media planning across all traditional & digital media activities.

Measures of success –

In three months:

  • Have an understanding of the agency portfolio of clients
  • Provide assistance in the evaluation of media opportunities

In six months:

  • Assist line Manager in annual review/planning proposal for the client.
  • Start to build a relationship with specialists from client side

In 12 months:

  • Be the person whom the client goes to for day-to-day activities. Able to propose ideas and activities to answer identified challenges.
  • Mentor new Planners/Interns and assist in leading a small scale project (identify need, formulate idea into plan, set the scope and present to the Manager).

 Responsibilities of the role:

  • Act as the Senior Planner in the team and manage daily execution jobs.
  • Develop implementation media plans and monitor the whole process from briefing to post buy.
  • Ensure regular reporting is delivered on time and accurately.
  • Ensure that campaigns are tracked and measured based on agreed KPIs and media efficiencies
  • Work with internal specialist resources and group resources.

What you will need:

  •  1-2 years of media planning experience, with strategic planning experience. 
  • An independent, self-driven individual with highly responsible nature.
  • Ability to work in a matrix organization, managing complexity and challenges.
  • Energetic, think differently, clear about career objective.
  • Good command of English skills.
  • Good at Excel/PPT/Word tools.

About MEC

MEC is committed to growth. Growth for our people, our clients and our industry. MEC pushes the boundaries of what’s possible in order to thrive in ~ Ad Ops ~ Analytics ~ Brand Partnerships ~ Content Marketing ~ Data ~ Insight ~ Integrated Planning ~ Mobile ~ Multi-cultural ~ Performance Marketing ~ Planning & Buying ~ Programmatic ~ Search ~ Social ~ Sport, Entertainment & Cause Marketing.  Our 5,000 highly talented and motivated people work with category leading advertisers in 93 countries and we are a founding partner of GroupM. To find out more, visit us at www.mecglobal.com #dontjustlivethrive

 

About China

China is now the second largest media market, and the world’s most vibrant digital market, growing at double the rate of the US. In 2013, China surpassed the US in e-commerce, and China leads the world in mobile with over 600m smartphone connections. The pace of change and the scale of China’s emerging consumer market are unparalleled in any other market. Global CEOs are looking to China to drive growth, and brands are rushing to keep pace.

If you want a future in media and communications, there is clearly no place more vibrant, challenging and exciting than China, where opportunities for you to innovate and grow are unparalleled.

GroupM APAC is committed to fostering a culture of diversity and inclusion. Our people are our strength so we respect and nurture their individual talent and potential.