Description

Overview of job

Leveraging a suite social listening and performance tools, you will create corporate and brand level listening reports and processes to identify, measure, and report early warning signs. You will also be watchful for nascent trends outside of any specific brand, identifying opportunities to capitalize on emerging global conversations. Managing a Social media command centre you are responsible for the support and production of social medial listening activities including the detailed reporting.

Reporting of the role

This role reports to the Business Director – Digital Insights.

3 best things about the job:

1. You get to work some of the largest clients in the country.
2. Clients range from all possible verticals BFSI, Telecom, FMCG etc.,
3. Get to work closely with top publishers such as Google & Facebook.

Measures of success –

In three months:

• Learned the entire process on ORM and able to perform without supervision
• Able to create Insight deliverables under supervision.

In six months:

• Learned to manage client expectations on regular deliverables
• Independently manage the requirement on Insights without supervision

In 12 months:

• Emerge as the go-to person both internally and amongst clients for digital solutions.
• Become proficient is escalation handling and resolve conflicts
• Successfully master the art of presentations and delivering Insights

Responsibilities of the role:

• Provide active listening and production process of key themes, trends and emerging topics
• Prepare deep dive qualitative analysis of discussion around topics, products and business lines
• Recognize and identify inconsistencies or inaccuracies in tools, data, analytics and be able to take corrective measure
• Work as part of a larger team in collaborative processes to create deliverable
• Report metrics from Social Media analysis tools, export data when necessary to create additional visualization
• Responsible for scheduling, coordinating, tracking and conducting command centre tours
• Support for crisis communications and listening impact analysis

What you will need:

• Great Communication and presentation skills
• Smart professional who can think on his/her feet
• Solution oriented
• Abreast with the latest tools & innovative research methodologies
• A sound understanding of the social media environment and networks

• Attention to detail and ability to view data at both a tactical and strategic level
• 1+ years of experience within an agency or corporate environment focusing on social media listening
• Experience presenting deliverables with commentary, verbatim and visualization of data
• Exposure to social analysis/ social engagement tools such as Radian6, Unmetric, Meltwater etc.
• Experience utilizing Microsoft Office Suite: specifically Excel, Word and PowerPoint
• Any Graduate/PG

About Maxus:

Maxus is a marketing communications consultancy that helps marketers build profitable relationships between consumers and their brands. They combine the disciplines of communications planning and customer relationship marketing to deliver Relationship Media, a next generation model powered by creative media thinking and sophisticated, real-time customer data.

Their services include communications strategy, digital marketing, direct response media, social media, data analytics, media investment management, content & sports marketing, marketing ROI evaluation and CRM. Having a talent team of 2,500 people across 55 markets, they are part of GroupM, the world¹s largest media investment management group that serves as the parent company for all of WPP¹s media agencies.

Over the last 12 months, Maxus has moved towards a more digitally charged media environment. It has won 14+ Golds. 28+ silvers. 29+ bronzes metals in last 5 months across categories - Best media research /analytics, Best media strategy, Best media innovation etc. Also they have introduced proprietary tools like, Synapse, T2D (Television2Digital), Mesh, Bespoke etc. to work towards client delight.

www.maxusglobal.com

About India

Digital media advertising in India continues to grow at 35% since 2014, cementing India’s position as the third largest internet market with close to 250m users. The Internet growth is driven by mobile data and connectivity, making it an exciting market for digital advertising and content over the next five years. India also has a booming e-commerce industry with remarkable growth potential. With a new stable government in the centre and renewed foreign investments into several industries, India is an exciting market for any media and advertising professional.