Description

We are looking for an Executive to join the Programmatic Trading team in Singapore. You will report into the Managing Director of Singapore, and will work closely to support the team. The Programmatic Trading team is at the heart of all Xaxis activity, and is pivotal to the success of each campaign that is executed. We are looking for someone with a positive attitude, a dedicated individual who thrives on challenges.

Reporting of the role

This role reports to the Managing Director of Singapore

3 best things about the job:

1. Opinions and ideas are highly encouraged, and everyone has a voice at Xaxis. We are always open to new ways of thinking, especially those that will contribute to the overall success of Xaxis.
2. It’s a great work environment - You will collaborate with a group of quick witted, humorous, diverse and extremely dedicated co-workers and clients whom are all passionate about digital media.
3. It is innovative and dynamic. There are new things constantly evolving and developing, and we are never static. We believe in the power of digital media to transform the way businesses and consumers can interact.

Responsibilities of the role:

• Support a team to work with Singapore campaigns and manage these programmatic campaigns across display and mobile
• Manage the end to end process from brief through to set up, tagging and optimization to ensure report metrics are fully captured
• Strategize and execute campaigns on our platform and ensure optimal delivery and performance
• Oversee day-to-day optimization and monitoring of campaigns
• Analyse data from ad serving providers like Sizmek, Doubleclick, Mediaplex as well as conversion tracking to map the complete consumer journey
• Navigate through our existing proprietary audience data to identify relevant audience segments to target, and work closely with in-house audience data and analytics team to identify and develop new audience segments

Measures of success –

In three months:

• Gain an in depth understanding of the programmatic landscape
• Be trained on the various Xaxis platforms and tools
• Contribute to the day-to-day operations of the Xaxis Singapore Programmatic Trading team and take ownership of simple campaign set ups, campaign monitoring and basic optimization

In six months:

• Develop relationships and earn trust of the Singapore Engagement and Operations team
• Manage and be responsible for branding campaigns from start to completion
• Incorporate and recommend other aspects of the Xaxis business including audience planning and insights, Xaxis products and Xaxis Marketplace as part of the overall campaign execution.

In 12 months:

• Be responsible and confidently manage campaigns of all KPIs from start to completion
• Be a trusted advisor to the Singapore team and support their activity
• Test and learn, share and seek different optimization tactics and knowledge share with the wider trading team

What you will need:

• Bachelors degree in marketing, communications or a related field
• 1-2 years professional experience with digital marketing agency, ad network or other digital media company
• Applied knowledge of 3rd party ad serving, website and tracking and associated technologies
• Client management experience
• Experience managing online ad campaigns, - display, video, or mobile or paid search
• Knowledge along with a passion for digital: understanding of digital marketing disciplines from digital display, digital brand, digital brand response, digital direct response, SEO, PPC &mobile.
• Understanding of programmatic buying, including DSPs/SSPs, RTB, ad exchanges, DMPs, audience targeting a bonus
• Must be able to work in a fast paced environment - harvest vast amounts of information, news, data, and research and distill the most important/relevant information for your agency team and their clients.
• More importantly - a hunger to learn more

About Xaxis

Xaxis is a global digital media platform that programmatically connects advertisers to audiences across all addressable channels. Through the expert use of proprietary data and advertising technology along with unparalleled media relationships, Xaxis delivers results for over 2,800 clients in 45 markets across North America, Europe, Asia Pacific, Latin America and the Middle East. Advertisers working with Xaxis achieve exceptionally high return on advertising spend through the company’s proprietary media products,, as well as through its specialist companies, Light Reaction, Bannerconnect, plista and ActionX.  For more information, visit www.xaxis.com.

About Singapore

GroupM Singapore operates in one of the most dynamic and exciting environments in the world. Although it is a small domestic market, there is a vibrant media industry which is undergoing rapid evolution as digital technology reshapes the way marketing supports advertisers’ needs. Being at the crossroads of Asia means that aside from the local clients and media owners, we also have a high proportion of multi-national clients and media owners.

As the largest media investment management company in Singapore with over 41% market share (Recma) and over 650 employees, GroupM Singapore is the premiere organisation to join and develop a career in.

GroupM APAC is committed to fostering a culture of diversity and inclusion. Our people are our strength so we respect and nurture their individual talent and potential.