Description

Mindshare is seeking a dynamic digital enthusiast who loves to explore and innovate digital campaigns. This is a Media Planner position, you will be working on an extremely challenging yet highly motivating client based out of Karachi. You will work closely with the Head of Digital Pakistan and existing teams to devise digital strategies for a portfolio of brands.

Reporting of the role

This role reports to Head of Digital

3 best things about the job:

• You get to work some of the largest clients in the country.
• Get to work closely with top publishers such as Google & Facebook.
• Get to explore new digital platforms for your campaigns

Measures of success – 

In three months:

• Understand and manage client expectations and work on deliverables
• Independently manage the client and bring in new digital ideas for the client/brand portfolio.

In six months:

• Setting the digital way-forward for brands, setting the digital direction.
• New platform exploration and develop connected platform digital media solutions.
• Successfully pitch for new businesses.

In 12 months:

• Emerged as the contact person both internally and amongst clients for digital solutions.
• Become the team lead on the account.
• Showcase digital work done for awards.

Responsibilities of the role:

• Contribute in strategy development and share insights from the industry
• Develop media plans and ensure they are entered on all relevant platforms including deployment and finance
• Deploy aligned plans and monitor campaigns in order to ensure KPI delivery. Manage releases and ensure records are up to date on all platforms
• Manage day-to-day client interactions, expectations, and deliverables
• Coordinate with clients for execution as and when required
• Help senior planner in deal negotiations and coordination with partners
• Work closely with the client throughout entire program to maintain performance and resolve any performance issues.

What you will need:

• Google Certified, (otherwise will need to be certified before the end of probation).
• 2-4+ years’ experience in digital media planning
• Keen interest in digital and digital trends.
• Must be a MBA from a reputable university of equivalent. 
• Strong oral and written communication skills/ presentation skills and interpersonal skills.
• Go getter with a keen nature.

About Mindshare

Mindshare, the global media agency network, and part of WPP, the largest marketing communications network in the world, has more than 7,000 employees, in 116 offices across 86 countries. Mindshare APAC has won over 300 awards in 2014/2015 and was the most awarded agency at the 2015 Campaign Asia Awards Festival. Mindshare was also recognised as the SMARTIES™ APAC ‘Agency Network of the Year 2015’ for the third consecutive year. Mindshare is also home to The 2015 Festival of Media Asia Pacific Rising Star – Jason Maggs.

To learn more about Mindshare and our philosophy of Original Thinking, visit us at www.mindshareworld.com

About Pakistan

The Pakistani media and entertainment industry expected growth in 2015 is 12%. The introduction of 3G and 4G along with a Cellular Mobile Teledensity of 63.3% makes Pakistan’s an exciting market with huge potential. The rapidly increasing 30 million user internet subscriber base with a 25% increase in broadbrand subscribers over the past one year shows optimistic growth for any media and advertising professional.

GroupM APAC is committed to fostering a culture of diversity and inclusion. Our people are our strength so we respect and nurture their individual talent and potential.