Description

Job title – Director – Brand Activations, Mindshare, India

Overview of job
You will be the key account leader for Mindshare activations team for West. You will be responsible to build a relationship both internally with the Media team as well as externally with the client.

Reporting of the role

This role reports to the Senior Director – Brand Activations

3 best things about the job:

1. Working with the biggest agency in the business
2. Working on the biggest client there is
3. A fun yet challenging job that gives the employee the best possible training in every aspect of advertising… one of the many fringe benefits

Measures of success –
In three months:

• Understood the framework of GroupM & Mindshare
• Got a complete understanding of the various brands of the client
• Built relationships with all relevant teams and client leaders
• Rolled out 2 campaigns successfully

In six months:

• Established one junior resource in the system and familiarized him/her in all aspects
• Been a desired and active participant in brand led ideation and brainstorms
  
• Built a healthy conversion ratio on campaigns and helped team to run at least 1 campaign on their own

In 12 months:

• Been a desired and active participant in brand strategy meetings with the client in addition to internal
• Have a clear action plan for dependable and foreseeable business growth
• Built a strong business case for team expansion on the back of the business built
• Celebrated for at least 1 award for the work done by you

Responsibilities of the role:

• Work towards assigned revenue target
• Develop and Maintain relationships on assigned clients to receive briefs, develop reverts and close projects
• Increase market share with current clients
• Coordinate with internal Digital, Media and Content teams to create 360 plans
• Develop one award winning project per quarter
• Create award entries in conjunction with Branch Head
• Coordinate with Operations for Costing and Logistics
• Assist branch head with business development

What you will need:

• Relevant experience of 5 -10 years in activations & events
• Ability to lead a campaign end to end from understanding of brief to implementation of solution
• Ability & willingness to leverage the strengths of GroupM’s matrixed environment
• Team building & team management skills
• Entrepreneurial mind set and drive to build the business under you

About Mindshare
Mindshare, the global media agency network, and part of WPP, the largest marketing communications network in the world, has more than 7,000 employees, in 116 offices across 86 countries.

Each office is dedicated to forging competitive marketing advantage for businesses and their brands based on the values of speed, teamwork and provocation. Mindshare’s network of people are acutely aware of what's happening in their city, and believe all great communication begins and ends in media.

In 2014 Mindshare Asia Pacific was the only media agency to be ranked in the top ten in Campaign Asia’s Most Admired Companies survey, and was also seen as the best agency to work at in the region.

Mindshare APAC has won over 250 awards in the past year - and counting, including the 'Campaign Asia Pacific Agency of the Year, 2013' and the SMARTIES™ APAC ‘Agency Network of the Year 2014’ for the second consecutive year. To learn more about Mindshare and our philosophy of Original Thinking, visit us at www.mindshareworld.com

About India

Digital media advertising in India continues to grow at 35% since 2014, cementing India’s position as the third largest internet market with close to 250m users. The Internet growth is driven by mobile data and connectivity, making it an exciting market for digital advertising and content over the next five years. India also has a booming e-commerce industry with remarkable growth potential. With a new stable government in the centre and renewed foreign investments into several industries, India is an exciting market for any media and advertising professional.