Description

As The Digital Planning Director, you will be responsible for overseeing the digital strategy and managing the operational relationship on specific clients. You will be managing a team of staff who execute, manage, and optimize the planning and buying strategy for client’s digital spending. You will be driving best practice digital marketing solutions, while ensuring integration and communication with the wider client leadership teams.

The role bears the responsibility to ensure that MediaCom is considered by the client to be the most knowledgeable partner in performance related measures.

Reporting of the role 汇报主管

This role reports to the Business Lead on the account.

3 best things about the job 工作中最有意义的三个引以为傲:

• Integration: Most media agencies separate their divisions very clearly, if you are in digital you would not be involved in the offline team planning process. Not here! MediaCom is all about integration, you will be learning about other media constantly, and be contributing to campaigns that cover every media channels.
• Comprehensive training system: You will receive direct coaching from agency’s senior members and training across all communication disciplines.
• Part of an overall marketing team: You will be fully involved in the marketing communication process through working closely with client’s media and marketing communications team.

Measures of success 重要成功衡量指标–

In three months, you would have 入职三个月内，你将:

• Understood and take ownership of this client’s communication activities (By product line).
• Built a good relationship with the key decision makers on client side, as well as internal working team and supporting team.
• Understood the value of “One Team, One Power”; build up and enhance the spirit among team members.
• Understood MediaCom’s value proposition “The Content and Connection Agency” to the importance of the over communication approach.

In six months, you would have入职六个月内，你将:

• Taken control of the day to day management of the client’s communication activities.
• Anticipated what is needed to stay on track to secure, grow and solidifying client relations, and to take action appropriately.
• Provided on-job training for the junior level in the integrated planning team. Instill in solid and correct way and attitude of working among all team members.

In 12 months, you would have 入职十二个月内，你将:

• Led and completed annual review/planning proposal for the client assigned.
• Led and implemented new initiatives for the client assigned.

Responsibilities of the role 主要工作职责:

Client Development

1) Client servicing and relationship management

2) Strategic client development of digital

3) Demonstrate digital leadership across key clients

4) Deployment of best-in-class digital implementation across client portfolio

Quality Control & Best Practice Service Delivery

1) Long term digital strategy creation

2) Campaign strategy & planning, and integration with the wider comms

3) Deployment of best-in-market targeting & tracking tools

4) Paid search strategy sell-through, implementation and integration

5) Oversee & benchmark buying performance

6) Assist in training & up-skilling of client account teams

7) Deployment of measurement frameworks across clients

8) Management, extraction & interpretation of clients’ digital performance data

9) Delivery of beyond-the-banner high value services, including: digital workshops;

10) Content solutions; performance marketing; social & mobile projects; competitor

11) Intelligence services

12) Sharing of best practice with the wider Interaction community

Talent management

1) Manage a sizeable team to ensure quality service delivery

2) Oversee the delivery of team’s day to day tasks

3) Work with line director/manager to oversee and develop team individual’s career

4) Progression

5) Conduct regular appraisals with designated team members

Business Development

1) Involvement and assistance in designated pitches

2) Coordinate and support entire pitch process

What you will need 职位要求:

1) 6-8 years of digital experience (agency background preferred)

2) An independent, self-driven individual with highly responsible nature

3) Ability to work in a matrix organization, managing complexity and challenges

4) Fluent in both Chinese and English

5) An understanding of China digital space is a major plus

About MediaCom

MediaCom is the “The Content + Connections Agency”, working on behalf of its clients to leverage their brands’ entire system of communications across paid, owned and earned channels to step change their business outcomes.  MediaCom delivers not just individual channel silo efficiencies but also connected communications system effectiveness, by developing and optimising all content – defined as any form of consumer messaging – as the fuel that drives high-performing systems. MediaCom measures and quantifies communications systems across paid, owned and earned through their unique Connected System Audit.

MediaCom is one of the world’s leading media communications specialists, with billings exceeding US$33 billion (Source: RECMA 2015). It employs 6,500 people in 125 offices across 100 countries around the globe. Its client roster includes P&G, VW Group, Dell and Universal. In 2015, MediaCom was recognised by RECMA as the leading global agency network in its Network Diagnostics report, and also was the first agency network to top all 3 key RECMA reports across EMEA.  Also in 2015, MediaCom has been awarded Media Agency of the Year in the US by AdAge and Adweek, Agency of the Year in the UK by Campaign and The Drum, and Global Agency of the Year at the M&M Awards. The agency captured six Media Lions at the 2015 Cannes Lions International Festival of Creativity, making it the top performer among all global media agency networks.

MediaCom is a member of WPP, the world's largest marketing communications services group, and part of GroupM, WPP’s consolidated media investment management arm.

For more information, visit www.mediacom.com

China market overview
China is now the second largest media market, and the world’s most vibrant digital market, growing at double the rate of the US. In 2013, China surpassed the US in e-commerce, and China leads the world in mobile with over 600m smartphone connections. The pace of change and the scale of China’s emerging consumer market are unparalleled in any other market. Global CEOs are looking to China to drive growth, and brands are rushing to keep pace. 

If you want a future in media and communications, there is clearly no place more vibrant, challenging and exciting than China, where opportunities for you to innovate and grow are unparalleled.