Be seen as a primary subject matter expert when it comes to guiding and supporting the analytical strategies and reporting/ presentation requirements of the key stakeholders within the GroupM network (agencies, trading). This is from both a digital (specifically social listening, Google analytics, website) and traditional (i.e. TV & OOH reach and frequency, customer insights) angle.

Reporting of the role

This role reports to the Head, GroupM Knowledge.

 

3 best things about the job:

1. Be part of a team of strategists and insights professionals, responsible for harnessing the true power of data (both digital and traditional) and insights to guide and advise internal GroupM stakeholders and their clients.
2. Learn about website analytics, social media reporting and consumer research and champion these across the GroupM MLA network (i.e. agencies, Trading, digital, OOH).
3. Take part in strategy discussions, client briefings, pitch meetings, report writing and presentations and trainings to further your knowledge and expertise in media and communications and have fun at the same time!

 

Measures of success

In three months:

• Have a significant understanding of GMK’s role into the overall GroupM and agency landscape
• Have a working knowledge of and confidence in using the tools in GMK’s portfolio  
• Start liaising with the different agency stakeholders and supporting them on their data and research needs whether paid engagements or for supporting pitches/ new biz/ pre-sales
• Contribute to GMK regular deliverables (i.e. landscape decks, Trendspotting articles)  

In six months:

• Become an independent resource for data and insights and guidance for the different GroupM agencies and their clients
• Proven your ability to navigate and extract the right data from the right tool/ resource, and be able to efficiently analyse and interpret the data for key insights and recommendations
• Conduct digital tools trainings across for the agencies
• Work with the GMK team in identifying new tools for potential roll-out to the network and in creating new product offerings (i.e. Google Analytics, visualization)

In 12 months:

• Established yourself as a GMK expert on both the digital and traditional realm, able to lead conversations and discussions confidently, around the data, technology, consumers and media
• Provided rapid and efficient insights for ad-hoc requests and inquiries and be able to quickly interpret and comment on analytic, monitoring, strategic planning and social listening reports
• Been recognized as a thought leader and a critical partner of any project you are asked to join
• Proven yourself and be able to pick up and lead larger scale projects and initiatives

 

Responsibilities of the role:

• Support agencies during pitches, business development initiatives, etc. by providing them with relevant data and insights.
• Collaborate with internal GroupM stakeholders to understand client brief and connect them back with GMK’s suite of digital and research tools (i.e. such as Socialbakers, 3D etc.) to offer relevant solutions and insights.
• Conduct regular digital tools trainings for the agencies.
• Write media landscape decks, trend papers and case studies on important topics such as viewability, bots, mobile, etc.
• Contribute to the continued evolution of the GMK practice by working with the GMK Head to identify new and innovative offerings/ tools/ research (such as Google Analytics, mobile research, data visualization) and develop ways to leverage on this as a GMK service to the agencies.
• Guide a team of mid-level digital specialists towards further enhancing their skillsets and capabilities.
• Have a client service mentality by developing and further enhancing the good working relationships of GMK with the different agency’s digital planners and strategists.
• Drive research and analytics innovation by seeing how traditional research thinking can be integrated with digital insights.

What you will need:

• Passion for all things research and digital and how this kind of data can be used to derive insights that help clients better plan for their digital strategies
• Solid understanding of and using digital analytics tools (i.e. Socialbakers and similar) for website and social listening analysis
• Familiarity with Google Analytics and data visualization (i.e. Tableau) will be a strong consideration factor
• Strong research and analytical skills
• Adept and competent at creating reports and presenting using MS Office products such as Powerpoint, Excel, etc.
• Good people skills
• Able to lead and work with a team of digital specialists and communications planners, both internal and external
• Must be able to harvest vast amounts of information, news, data, and research and distill the most important/relevant information for both internal and external stakeholders

About Movent
Movent is the largest, full-service, digital advertising agency in the Philippines. Our offering of an integrated marketing suite composed of strategy, creative, media and production services will catapult your brand into the digital hemisphere.
We are always evolving. We are always progressing. We are Movent. And we will move you.

To learn more about Movent, visit us at www.movent.com


Philippines market overview
In recent years, the Philippines has emerged as one of the fastest growing economies in Southeast Asia. Al-Jazeera noted the market demonstrating “an unprecedented period of macro-economic buoyancy and political stability”, spurring both domestic and international business growth.

It is also one of the largest and fastest growing digital markets in Southeast Asia, with growth expecting to increase exponentially in the next few years. With a population of 108m and where the internet penetration is predicted to hit 50% in 2017, coupled with the Philippines’ vibrant economic growth and the expansion of its digital footprint makes it an exciting place for media players and talent to be.

GroupM APAC is committed to fostering a culture of diversity and inclusion. Our people are our strength so we respect and nurture their individual talent and potential.