Description

Overview of job

The Senior Strategist will be responsible for ensuring and facilitating a high level of strategic thinking that drives existing and new businesses across diverse categories.

Leading strategic discussions across teams and new business units, you will champion Mediacom’s 20/20 Connections product and build a network of trained adopters across Mediacom China offices. More importantly, you will provide strategic thought leadership to the agency, the industry and to clients.

You will be responsible for helping (“coaching”) client teams to develop outstanding communication strategies for existing clients and in new business pitches by identifying insight based strategies that deliver effective solutions to meet client’s business and communications needs.

Reporting of the role

This role reports to the Chief Strategy Officer.

3 best things about the job:

1. Leave your mark: as the Senior Strategist you will create memorable and distinctive comms strategies for leading brands across China and globally
2. Awards, awards, awards: you will create award winning campaigns and strategies for your brands and for Mediacom that will be recognized by your peers
3. Go beyond media: you will spearhead collaboration between Mediacom, GroupM and other WPP agencies to create unique content strategies, not just media plans!

Measures of success –
In three months you will have …

• Understood Mediacom’s 20/20 value proposition to clients
• Understood the roles and offerings of the different teams and specialists within MediaCom
• Built an understanding of the diverse media markets, the different channels & vendors in China
• Started to build relationships with the key decision makers within the client and agency organizations
• Developed an understanding of the agency portfolio of clients

In six months you will have …

• Met with all of your clients and established yourself as a key contact person
• Become a trusted partner to your seniors, your peers (and your reports)
• Played a crucial role in developing media guidelines and strategies for your key clients
• Played a crucial role in at least 3 new business pitches
• Started facilitating 20/20 adoption within your account teams

In 12 months you will have …

• Led at least two new business pitches with minimum supervision
• Counselled clients, led accounts with minimal supervision
• Driven close to 100% 20/20 adoption across your accounts
• Created and shared award-worthy Content & Connections campaigns for your clients that are recognized as Best in Class
• Have identified at least one area of Thought Leadership and created shareable content for marketing and/or new business purposes

Responsibilities of the role:

Lead strategic direction and development of communications solutions for clients within 20|20 framework

• Work together with business teams and clients to establish their business & communications objectives; align closely with team and collaborate in developing end-to-end strategy-led comms solutions
• Define clear KPIs for the activity and how these will be delivered
• Analyse existing data, market reports and trends to generate compelling strategic insights as the basis for comms strategies
• Collaborate closely with Insights team, Business Science and digital to develop, manage and analyse research projects
• Work with colleagues to develop “Communication Truth” level campaign ideas
• Present ideas and conclusions to client
• Monitor the success of campaign as it runs, suggesting changes and improvements where necessary; analyse results versus the pre-aligned KPIs
• Develop and lead workshops, both internal & with clients
• Help create an environment of quality strategic thinking across the entire agency (“everyone does CommsPlanning”)
• Contribute to the development of award winning work
• Thought leadership

Develop initiatives to elevate overall capability and skills in strategic thinking and CommsPlanning across the whole agency

• Develop and manage CommsPlanning training and workshops
• Drive best practice on strategic planning across different teams and offices (Shanghai, Beijing, Guangzhou) – and show the potential use on all clients in MediaCom China
• Develop & train planning tools and process of planning within 20|20 framework
• Improve capabilities to spot & showcase award winning work (“award lead” & “award coach”)

What you will need:

• Sufficient working experience in advertising, consumer insights or brand communication-related industry
• University graduation or similar skills
• Proficiency in English
• Chinese speaking is preferable

About MediaCom

MediaCom is the “The Content + Connections Agency”, working on behalf of its clients to leverage their brands’ entire system of communications across paid, owned and earned channels to step change their business outcomes. MediaCom is one of the world’s leading media communications specialists, with billings exceeding US$33 billion (Source: RECMA 2015). It employs 6,500 people in 125 offices across 100 countries around the globe. Its client roster includes P&G, VW Group, Dell and Universal. In 2015, MediaCom was recognised by RECMA as the leading global agency network in its Network Diagnostics report, and also was the first agency network to top all 3 key RECMA reports across EMEA. Also in 2015, MediaCom has been awarded Media Agency of the Year in the US by AdAge and Adweek, Agency of the Year in the UK by Campaign and The Drum, and Global Agency of the Year at the M&M Awards. The agency captured six Media Lions at the 2015 Cannes Lions International Festival of Creativity, making it the top performer among all global media agency networks.

For more information, visit www.mediacom.com
Find us on Twitter @mediacomglobal.
Like us on Facebook at facebook.com/MediaComGlobalNews.
Join us on LinkedIn at linkedin.com/company/mediacom.

About China

China is now the second largest media market, and the world’s most vibrant digital market, growing at double the rate of the US. In 2013, China surpassed the US in e-commerce, and China leads the world in mobile with over 600m smartphone connections. The pace of change and the scale of China’s emerging consumer market are unparalleled in any other market. Global CEOs are looking to China to drive growth, and brands are rushing to keep pace.

If you want a future in media and communications, there is clearly no place more vibrant, challenging and exciting than China, where opportunities for you to innovate and grow are unparalleled.

GroupM APAC is committed to fostering a culture of diversity and inclusion. Our people are our strength so we respect and nurture their individual talent and potential.