Description

Maxus is looking for a Business Group Head to manage one of their key FMCG client. You should be proficient in creating integrated media solutions and manage multiple brands. You will also be responsible for handling day to day operations. and ensure smooth functioning of the team and processes.

Reporting of the role

This role reports to the Client Lead

3 best things about the job:

1. A fun environment that combines the best of being entrepreneurial whilst at the same time being part of the largest marketing services group in the world
2. Lead & mentor a team of experts to deliver high quality product for client portfolio.
3. Attain strong understanding of cross channel media strategy by working on wide-ranging categories

Measures of success –
In three months, you would have:

• Understand the category and brand objectives for the year
• Understood Maxus way of working & are able to navigate through the verticals

In six months, you would have:

• Successfully lead the account and engage with the client on brand’s media approach
• Initiated & delivered at least 2 key projects

In 12 months, you would have:

• Worked on Award entries
• Built high credibility with the team & client

Responsibilities of the role:

• Provide strategic communications & planning leadership on your set of brands
• Help build effective media interventions on the back of strong Comms planning
• Act as a senior level contact for the client and have a strong understanding of cross channel media strategy. Should be able to lead strategic conversations on Media and communication planning
• Be responsible for the planning team career development & progression in the team
• Develop creative ideas and disruptive comms innovations for the client, aligned with their business, customer and brand goals

 What you will need:

• 5 years’ experience in managing media planning/communication strategy & client relationships
• Should have worked on an FMCG account in the past
• Highly passionate, collaborative, outgoing, creative media leader and thinker
• Strong presentation skills
• Highly articulate, story-telling capability
• Business acumen
• Ability to understand mediums beyond ATL
• Excellent communication/presentation/client management skills 

About Maxus:

Maxus is a marketing communications consultancy that helps marketers build profitable relationships between consumers and their brands. They combine the disciplines of communications planning and customer relationship marketing to deliver Relationship Media, a next generation model powered by creative media thinking and sophisticated, real-time customer data.

Their services include communications strategy, digital marketing, direct response media, social media, data analytics, media investment management, content & sports marketing, marketing ROI evaluation and CRM. Having a talent team of 2,500 people across 55 markets, they are part of GroupM, the world¹s largest media investment management group that serves as the parent company for all of WPP¹s media agencies.

Over the last 12 months, Maxus has moved towards a more digitally charged media environment. It has won 14+ Golds. 28+ silvers. 29+ bronzes metals in last 5 months across categories - Best media research /analytics, Best media strategy, Best media innovation etc. Also they have introduced proprietary tools like, Synapse, T2D (Television2Digital), Mesh, Bespoke etc. to work towards client delight.

www.maxusglobal.com

India market overview
The Indian media & entertainment industry grew by 12% in 2013 and touched INR 920b, despite the economic slowdown. Digital media advertising in India continues to grow at 35% in 2014, cementing India’s position as the third largest internet market with close to 250m users. The Internet growth is driven by mobile data and connectivity, making it an exciting market for digital advertising and content over the next five years. India also has a booming e-commerce industry with remarkable growth potential. With a new stable government in the centre and renewed foreign investments into several industries, India is an exciting market for any media and advertising professional.