Mindshare I Associate Director, Client Leadership

Media Planning Bangkok, Thailand

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Description

Position at Mindshare

He or she serves as the senior contact on their accounts and will approve media plans and key tactics.  The Director, Client Leadership will also monitor account profitability and play a key role in new business activities.  This individual will manage a structured team to engage with creative companies for advertising campaigns.  This role will involve account and media planning, buy negotiations, as well as some ad placement and copy rotations.  The Director will also mentor mid-level supervisory staff.

Reporting of the role

This role reports to the Managing Partner, Client Leadership

3 best things about the job:

  1. Utilize an in-depth knowledge on client category, brands and specific client requests and needs to provide appropriate input and direction to the agency units driving the entire value exchange process
  2. Lead account ‘project manager’ for the entire business accountable for achieving deadlines across all campaigns and deliverables
  3. Act as key liaison accountable for the entire work product (for assigned client brands) among each business unit (Business Planning, Invention and Exchange) that contribute to the overall media plan development process both internal and external

Measures of success – In 3 months, you would have:

  • Started to build relationships with the key decision makers within the client and agency organisations

In 6 months, you would have:

  • Proven yourself as a reliable point of contact for client stakeholders

In 12 months, you would have:

  • To anticipate what is needed to stay on track to secure, grow and solidifying client relations, and to take action appropriately

Responsibilities of the role:
  • Takes responsibility for the collective performance of Groups/Specialists working together
  • Integrates understanding  into the work to make decisions on the business
  • Filters and adapts the different options and applies good judgement combined with hard facts to select which ideas will produce the best results
  • Leads the Client by helping them understand Mindshare’s perspectives and insights and gaining their agreement to a shared vision of how to address the client's objectives
  • Builds team effectiveness by providing a clear definition of what’s expected and identifying  the people with the right skills and capabilities from across Mindshare (the global network, other teams, groups, Group M, WPP etc).
  • Coaches others by assessing an individual's strengths and areas for development and encouraging a free exchange of constructive feedback. Pushes down decision-making and avoids taking charge unless absolutely necessary.
  • Continuously seeks to broaden network of business relationships to promote the goals of Mindshare including , for example, participation at conferences, interviews, industry awards. 
  • Successfully influences key Group M resource without authority to achieve Mindshare objectives
  • Takes entrepreneurial calculated risks and acts on opportunities that lead to significant gains for the business
  • Identifies and actions opportunities to grow profitable revenue
  • Anticipates the future and takes decisive action to create opportunities or minimize potential problem
  • Pre-sells by soliciting the involvement of key people in advance to build ownership

    •  What you will need: Bachelor’s degree, Master’s degree will be a plus.

    • More than 3 years experience as the senior contact on key accounts that the main services focus on media plans and key tactics
    • Broad background , exposure to and experience in the entire research, planning and implementation process
    • Familiarity with all media and with general Mindshare approaches in Business Planning, Invention and The Exchange
    • Significant experience at all levels of agency-client relationships
    • Strong quantitative and analytical skills
    • Excellent verbal and written communication skills
    • Proficiency with Microsoft Excel, Word, and PowerPoint

    About Mindshare 

    Mindshare, the global media agency network, and part of WPP, the largest marketing communications network in the world, has more than 7,000 employees, in 116 offices across 86 countries.Each office is dedicated to forging competitive marketing advantage for businesses and their brands based on the values of speed, teamwork and provocation. Mindshare’s network of people are acutely aware of what's happening in their city, and believe all great communication begins and ends in media.

    In 2014 Mindshare Asia Pacific was the only media agency to be ranked in the top ten in Campaign Asia’s Most Admired Companies survey, and was also seen as the best agency to work at in the region.

    Mindshare APAC has won over 250 awards in the past year - and counting, including the 'Campaign Asia Pacific Agency of the Year, 2013' and the SMARTIES™ APAC ‘Agency Network of the Year 2014’ for the second consecutive year. To learn more about Mindshare and our philosophy of Original Thinking, visit us at www.mindshareworld.com

     

    About GroupM

    GroupM is the leading global media investment management company serving as the parent to WPP media agencies including Mindshare, MEC, MediaCom, Maxus, and Essence, as well as the programmatic digital media platform, Xaxis, each global operations in their own right with leading market positions. GroupM’s primary purpose is to maximize performance of WPP’s media agencies by operating as leader and collaborator in trading, content creation, sports, digital, finance, proprietary tool development and other business-critical capabilities. GroupM’s focus is to deliver unrivaled marketplace advantage to its clients, stakeholders and people.

    Discover more about GroupM at www.groupm.com Follow @GroupMWorldwide on Twitter Follow GroupM on LinkedIn - https://www.linkedin.com/company/groupm

    Thailand market overview In a population of 69 million people, Thailand’s mobile penetration is at a whopping 120% with smart phone penetration at 50%. Digital spend has grown 38% year-on-year since 2013 and most people are now accessing the internet via mobile devices.  Bangkok is one of the top Facebook cities in the world and Thailand ranks high in time spend viewing YouTube.

    The FTA TV market is also changing rapidly with 24 new commercial digital channels launched in 2014. The audience fragmentation, following years of a virtual FTA TV duopoly, is creating huge trading and content opportunities. Thailand is one of the fastest-growing media markets in the region. Those looking for a rewarding and dynamic career in media have no better place to be than Thailand.

     

     

     

     

     

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