Description

Handle high-profile performance clients in the space of search marketing and platform based biddable media. You will be responsible for ensuring optimum ROI for clients’ performance campaign.

Reporting of the role

This role reports to the Search Head.

3 best things about the job:

1. Get to work on some new-age and youthful client brands
2. Will work closely with the leading publishers such as Google & Facebook
3. Will be one of the pillars of GroupM’s performance marketing division.

Measures of success –

In three months, you would have:

• Figured out the complete requirement of client end-to-end
• Tracked ability and Web analytics

In six months, you would have:

• Tested out all options and found a sweet spot in ad campaigns.
• Elasticity exercise to ensure significant scale at an optimum CPA.

In 12 months, you would have:

• Exceed client expectations in terms of CPA and transactions
• Create a road-map for the next year.
•  

Responsibilities of the role:

• Analyse, track and optimize on an ongoing basis effective benchmarks for measuring the campaigns performance including keyword/placement bids, account daily/monthly budget caps, impression share, quality score, CTR, conversion rate and other important metrics and proactively make strategic recommendations to meet campaign goals and improve performance.
• Communicate with internal stake holders on project development, timelines, and results. Work closely with the other team members to meet goals.
• Monitor and administer analytics dashboards and key reporting MIS tools and regularly make recommendations for improving the data available.
• Stay ahead of the competition by analysing, keeping pace and regularly documenting search engine and PPC industry trends across web and mobile platforms, and adopting new/best practices on an ongoing basis.

• Relevant experience of 5—8 years in PPC/Performance marketing roles
• Expertise in Web analytics
• Through understanding of Google AdWords
• Understanding of Bid Management Tools
• Number Crunching

  About GroupM

  GroupM is the leading global media investment management company serving as the parent to WPP media agencies including Mindshare, MEC, MediaCom, Maxus, and Essence, as well as the programmatic digital media platform, Xaxis, each global operations in their own right with leading market positions. GroupM’s primary purpose is to maximize performance of WPP’s media agencies by operating as leader and collaborator in trading, content creation, sports, digital, finance, proprietary tool development and other business-critical capabilities. GroupM’s focus is to deliver unrivaled marketplace advantage to its clients, stakeholders and people. 

  Discover more about GroupM at www.groupm.com Follow @GroupMAPAC on Twitter Follow GroupM on LinkedIn - https://www.linkedin.com/company/groupm

  About India

  Digital media advertising in India continues to grow at 35% since 2014, cementing India’s position as the third largest internet market with close to 250m users. The Internet growth is driven by mobile data and connectivity, making it an exciting market for digital advertising and content over the next five years. India also has a booming e-commerce industry with remarkable growth potential. With a new stable government in the centre and renewed foreign investments into several industries, India is an exciting market for any media and advertising professional.

  GroupM APAC is committed to fostering a culture of diversity and inclusion. Our people are our strength so we respect and nurture their individual talent and potential.