Description

Mindshare is seeking a Media Planner. You will be responsible for all tasks and client service activities associated with an assigned brand/account. You will act as a steward of the entire communications planning process by providing pillars for media plans, executing plan changes/maintenance of media plans.

Reporting of the role

This role reports to the Business Manager/Business Director.

3 best things about the job:

1. A competitive yet fun environment that combines the best of being excellent media planners of creative media thinking and at the same time being part of the largest media company in the world.
2. Opportunity to learn and create leading work, working alongside specialist departments, who are evolving experts in the field.
3. Be an expert hybrid planner in both traditional and digital mediums.

Measures of success – 

In three months:

• Being up to speed with cutting edge proprietary planning tools as well as able to extract and analyze important data; validating our recommendations.
• You would have a pulse of the business category & knowledge of competitive frame.
• Worked on moderate scaled live campaigns
• Have initiated contact with key media partners and understood the baseline of their offerings particularly digital.
• Connected with internal specialist & external stakeholders units to integrate solutions.

In six months:

• Being able to comprehend and apply our proprietary planning framework model in key campaigns.
• You would have landed live; larger scaled campaigns.
• You will have started to build relationships with the key decision makers within the current client portfolio.
• Master a flawless media execution process, working alongside various stakeholders.

In 12 months:

• Develop a strong category acumen - from a media and business point of view.
• Identify a pipeline of commercially viable solutions to support our client’s goals.
• Create and execute a pipeline of exciting business building ideas which could potentially be industry award winning.

Responsibilities of the role:

• Develop and maintain media plans.
• Assist Senior Media Planner in devising strategy for brands.
• Review and update purchase orders within the execution framework.
• To ensure that all campaign efficiencies are achieved by analyzing campaigns, and recommending tactical changes to maximize campaign performance.
• Interacting with media suppliers to work on upcoming opportunities.
• Prepare and update media reports for internal and external stakeholders (i.e. post buys, droppage reconciliation, PIBs, double spotting, SOV Tracker).
• Present plans both internally and externally.
• Monitor client billing.
• Supervise with the Assistant Media Planner in creating, updating, and executing media plans.
• Assist Senior Planner's in preparing quarterly, semi-annually & yearly reviews.
• Assist Senior Planner's to work with cross function departments/teams as part of the media management process.
• Respond to client day to day requests.

What you will need:

• Must be a BBA / MBA from a reputable university of equivalent. 
• Must have an experience of at least 1-2 years in media/digital/marketing experience.
• Must have strong organizational and numeracy skills
• Flexibility and able to work under pressure.
• Proficient in MS Excel.
• Respect hierarchy and follow a complete chain for assignments.
• Excellent personal/organizational management.
• Able to set and meet multiple demands within challenging deadlines.
• Excellent interpersonal skills – ability to communicate effectively at all levels, internally and externally, formally & informally.

About Mindshare

Mindshare, the global media agency network, and part of WPP, the largest marketing communications network in the world, has more than 7,000 employees, in 116 offices across 86 countries. Mindshare APAC has won over 300 awards in 2014/2015 and was the most awarded agency at the 2015 Campaign Asia Awards Festival. Mindshare was also recognised as the SMARTIES™ APAC ‘Agency Network of the Year 2015’ for the third consecutive year. Mindshare is also home to The 2015 Festival of Media Asia Pacific Rising Star – Jason Maggs.

To learn more about Mindshare and our philosophy of Original Thinking, visit us at www.mindshareworld.com

About Pakistan

The Pakistani media and entertainment industry expected growth in 2015 is 12%. The introduction of 3G and 4G along with a Cellular Mobile Teledensity of 63.3% makes Pakistan’s an exciting market with huge potential. The rapidly increasing 30 million user internet subscriber base with a 25% increase in broadbrand subscribers over the past one year shows optimistic growth for any media and advertising professional.

GroupM APAC is committed to fostering a culture of diversity and inclusion. Our people are our strength so we respect and nurture their individual talent and potential.