Description

You will handle high-profile performance clients in the space of search marketing and platform based biddable media. You will be responsible for ensuring optimum ROI for clients’ performance campaign.

Reporting of the role

This role reports to the Director Search.

3 best things about the job:

1. Get to work on some new-age and youthful client brands
2. Will work closely with the leading publishers such as Google & Facebook
3. Will be one of the pillars of GroupM’s performance marketing division.

Measures of success –

In three months:

• Figured out the complete requirement of client end-to-end
• Tracked ability and Web analytics

In six months:

• Tested out all options and found a sweet spot in ad campaigns.
• Elasticity exercise to ensure significant scale at an optimum CPA.

In 12 months:

• Exceed client expectations in terms of CPA and transactions
• Create a road-map for the next year.

• Perform daily account management of pay per click campaigns for multiple brands and internal clients across key advertising platforms including Google AdWords, Yahoo/Bing, Facebook, Inmobi, Admob etc
• Analyze, track and optimize on an ongoing basis effective benchmarks for measuring the campaigns performance including keyword/placement bids, account daily/monthly budget caps, impression share, quality score, CTR, conversion rate and other important metrics and proactively make strategic recommendations to meet campaign goals and improve performance.
• Conduct keyword/placement research and selection to set up new campaigns, identify keyword opportunities for existing campaigns, manage large keyword lists/placements, provide recommendations for creative/copy and campaign structure, targeting, landing pages etc
• Closely monitor, review, and report on effectiveness of campaigns in an effort to maximize results. Regularly generate daily/weekly/monthly reporting for all major metrics including goals, revenue tracking etc Communicate with internal stake holders on project development, timelines, and results. Work closely with the other team members to meet goals.

GroupM is the leading global media investment management company serving as the parent to WPP media agencies including Mindshare, MEC, MediaCom, Maxus, and Motivator in India, as well as the programmatic digital media platform, Xaxis, each global operations in their own right with leading market positions. GroupM’s primary purpose is to maximize performance of WPP’s media agencies by operating as leader and collaborator in trading, content creation, sports, digital, finance, proprietary tool development and other business-critical capabilities. GroupM’s focus is to deliver unrivaled marketplace advantage to its clients, stakeholders and people.

Discover more about GroupM at www.groupm.com.
Follow @GroupMIndia on Twitter
Follow GroupM on LinkedIn - https://www.linkedin.com/company/groupm

About India 

The Indian media & entertainment industry grew by 12% in 2013 and touched INR 920b, despite the economic slowdown. Digital media advertising in India continues to grow at 35% in 2014, cementing India’s position as the third largest internet market with close to 250m users. The Internet growth is driven by mobile data and connectivity, making it an exciting market for digital advertising and content over the next five years. India also has a booming e-commerce industry with remarkable growth potential. With a new stable government in the centre and renewed foreign investments into several industries, India is an exciting market for any media and advertising professional.