Description

You will be the expert in the overall planning team who has depth experience and knowledge in e-commerce business and act as the consultant to the largest category of a prestigious international FMCG company on building their e-commerce business in the complex market across multiple e-commerce platforms, include but not limited to Taobao, Tmall, JD, YHD.

Reporting of the role

This role reports to the Digital Planning Director, Beauty Category in MediaCom Guangzhou.

3 best things about the job:

• e-commerce marketing is the fast growing segment within our industry, from both team scale and revenue point of view.
• Our e-commerce team has the unique business model to deliver cross platform service.
• Young and like-minded colleagues, which provide you an open environment to grow.

Measures of success –

In three months:

• Demonstrated understanding of the business challenges and clients’ requirements on e-commerce.
• Get familiar with different opportunities owned by different e-commerce channels.
• Led in creation of the e-commerce strategy for client.

In six months:

• Formed a trust between our account teams and the brand teams.
• Developed e-commerce opportunities for client
• Led and sold e-commerce opportunities to clients in close collaboration with the account team.

In 12 months:

• Be able to independently propose e-commerce overall strategy to meet clients’ requirements

Responsibilities of the role:

• Customize e-commerce marketing strategy for client across e-commerce platforms include but not limited to Taobao, Tmall, JD, YHD
• Bridge to integrate client’s e-commerce strategy into their marketing portfolios that enable the clients to expand their business online or leverage the various online shopping/ group buy/ C2C/ B2C to run impactful campaigns with trackable performance.
• Analyze competitor’s market strategy, promotion and operation according to market trend and data to optimize the e-commerce campaign.
• Coordinate and manage e-commerce vendors.

What you will need:

• More than 5 years’ experience in e-commerce in brand company or E-shop operation
• Deep knowledge and experience in the operation of Taobao, Tmall and other e-commerce platform.
• Good communication and team management skills.
• Professional English presentation and proposal writing is a plus

About MediaCom

As The Content + Connections Agency, we believe everything is connected. At MediaCom, our unique approach to planning and buying across Paid, Owned and Earned media optimises our clients’ entire system, not just individual channel silos. ‘Content’ is any form of consumer messaging that connects brands to their consumers, while ‘Connections’ ensures no dead ends or wastage through disconnected content.

We look beyond our own expertise and assess the bigger picture: How do we all play a role within our clients’ broader communications system? Through our uniquely connected eco-system of diverse communications experts working we achieve this - interpreting the bigger picture and fuelling future business success. To learn more, visit us at www.mediacom.com

The candidate in this role will be eligible for not only MediaCom and GroupM training programmes, but for multi-disciplinary senior leadership training from WPP’s Aspire programme.

China market overview

China is now the second largest media market, and the world’s most vibrant digital market, growing at double the rate of the US. In 2015, China surpassed the US in e-commerce, and China leads the world in mobile with over 650m smartphone connections. The pace of change and the scale of China’s emerging consumer market are unparalleled in any other market. Global CEOs are looking to China to drive growth, and brands are rushing to keep pace. This is especially true for this brief as a brand here is a global leader in sales value and volume so intrinsic for the company’s global success.

If you want a future in media and communications, there is clearly no place more vibrant, challenging and exciting than China, where opportunities for you to innovate and grow are unparalleled.

GroupM APAC is committed to fostering a culture of diversity and inclusion. Our people are our strength so we respect and nurture their individual talent and potential.