Description

Overview of job
We are looking for a digital manager who are interested in working in Auto category. You must have at least 5 years’ experience in digital strategic media planning field. You would be someone who is detailed, hard-working, and passionate about Auto business.

Reporting of the role

This role reports to the Head of Digital, Automobile.

3 best things about the job:

1. Puts you on the cutting edge of digital advertising and digital measurement.
2. Opportunity to hone digital skills and knowledge across the spectrum of digital channels/platforms, through interacting and learning from our team of digital specialists
3. Opportunity to be a self-starter and to flex entrepreneurial skills in order to accelerate digital uptake with clients

Measures of success –

In three months, you would have:

• Aligned key stakeholders internally and at client’s side on Digital strategy for each brands.
• Built your own relationship with the client and be regarded as the digital lead for the respective accounts
• Manage on going digital campaigns with the support of the digital planner

In six months, you would have:

• Pushed innovating concepts to drive revenues
• Lead junior co-workers to conduct digital media plan development and presentation
• Be able to identify opportunities to cross sell/upsell other digital offerings that will meet the client’s campaign objectives eg social, SEM, mobile etc

In 12 months, you would have:

• Be the integral part of the core team, participating and contributing to the overall strategy and ideation phase and seamlessly linking the digital solution to the overall media plan
• Been well recognized by key clients by demonstrating the digital leadership in terms of strategic planning, implementation etc.

Responsibilities of the role:

• Provide media planning recommendations and offers resourceful problem-solving, both internally and externally, while maintaining successful client relationships. S/he prepares media plans and other deliverables, and executes media plan implementation.
• Assist in the development of media plans that specify which forms of media will be used to effectively reach the target audience, including emerging media tactics
• Develop the quarterly and annual media plan by including digital media 
• Grow team’s digital capabilities and develop sound long term strategic plans for the brands
• Trusted advisor not just to the client, but for internal touch-points on the local market. Work closely with the core team on all the reports, digital trainings/workshops.
• Oversee the team’s day to day tasks, ensure quality service delivery and efficient implementation across all brands in the team
• Be unafraid to push back, be bold and stand your ground in terms of ideas internally and externally.
• To plan and develop ideas for “media first” innovations and build capability in strategy.

What you will need:

• 5+ years media agency and/or digital agency experience working on media planning and/or digital planning, 4A media agency or digitally focused digital planning preferred.
• Experience in developing and implementing analysis and reporting strategies
• Experience with new/emerging media
• Bachelor's Degree or equivalent

About Mindshare

Mindshare, the global media agency network, and part of WPP, the largest marketing communications network in the world, has more than 7,000 employees, in 116 offices across 86 countries. Mindshare APAC has won over 300 awards in 2014/2015 and was the most awarded agency at the 2015 Campaign Asia Awards Festival. Mindshare was also recognised as the SMARTIES™ APAC ‘Agency Network of the Year 2015’ for the third consecutive year. Mindshare is also home to The 2015 Festival of Media Asia Pacific Rising Star – Jason Maggs.

To learn more about Mindshare and our philosophy of Original Thinking, visit us at www.mindshareworld.com

About China

China is now the second largest media market, and the world’s most vibrant digital market, growing at double the rate of the US. In 2013, China surpassed the US in e-commerce, and China leads the world in mobile with over 600m smartphone connections. The pace of change and the scale of China’s emerging consumer market are unparalleled in any other market. Global CEOs are looking to China to drive growth, and brands are rushing to keep pace.

If you want a future in media and communications, there is clearly no place more vibrant, challenging and exciting than China, where opportunities for you to innovate and grow are unparalleled.

GroupM APAC is committed to fostering a culture of diversity and inclusion. Our people are our strength so we respect and nurture their individual talent and potential.