Description

Mindshare Fulcrum is looking for you to lead the team that will be aligned to the Home Care and Foods & Beverages business. You will be working on the brand strategies for all the brands in that group. You will also support the team to develop and sell integrated communications strategy based on brand understanding, consumer insights and market/media dynamics.

This role reports to the – Principal Partner Strategy

1. Get to work on iconic brands in Home care/ F&B business
2. Work with the largest Advertiser and Leader in the FMCG segment
3. Fulcrum is part of Mindshare, India’s leading media agency

Measures of success – 

In three months:

• Presented brand and plan strategies to key the clients handled
• Understood the Mindshare Fulcrum way of working and are able to navigate through the verticals

In six months:

• Won client confidence
• Initiated and delivered at least 2 key projects which are award worthies

In 12 months:

• Understood the group’s vision of ‘New Me’ and its implication on business
• Worked & submitted award entries, which GroupM leads our industry

• Lead the team that works on the annual marketing strategies along with the Client Leadership team and specialist units
• Participate in the Integrated Planning process
• Participate in thought leadership projects along with the Unilever team
• Drive consumer understanding to draw insights that impact our brand plans
• Keep abreast of media innovations and developments and find links to enrich brand plans
• To participate in idea generation sessions
• Writing entries for media and other awards

• Years of experience – 10 – 12 years
• Previous experience (in order of priority) 
• Worked in a media agency as Group head involved in overall media strategy
• Worked in an advertising agency as part of Account Planning/Strategy
• Worked at the client’s ends as part of the Marketing Team
• Should have a keen interest in brands and marketing

Skill set required:

• Persuasive
• Pro active
• Communication skills
• Stake holder management
• Makes good presentations

About Mindshare

Mindshare, the global media agency network, and part of WPP, the largest marketing communications network in the world, has more than 7,000 employees, in 116 offices across 86 countries. Mindshare APAC has won over 300 awards in 2014/2015 and was the most awarded agency at the 2015 Campaign Asia Awards Festival. Mindshare was also recognised as the SMARTIES™ APAC ‘Agency Network of the Year 2015’ for the third consecutive year. Mindshare is also home to The 2015 Festival of Media Asia Pacific Rising Star – Jason Maggs.

To learn more about Mindshare and our philosophy of Original Thinking, visit us at www.mindshareworld.com

About India

Digital media advertising in India continues to grow at 35% since 2014, cementing India’s position as the third largest internet market with close to 250m users. The Internet growth is driven by mobile data and connectivity, making it an exciting market for digital advertising and content over the next five years. India also has a booming e-commerce industry with remarkable growth potential. With a new stable government in the centre and renewed foreign investments into several industries, India is an exciting market for any media and advertising professional.

GroupM APAC is committed to fostering a culture of diversity and inclusion. Our people are our strength so we respect and nurture their individual talent and potential.