Maxus| Manager- Media Planning
Description
Maxus is looking for a Business Manger to manage one of their key FMCG client. In this role, you should be proficient to create integrated media solutions, and will be responsible for handling day to day operations.
Reporting of the role
This role reports to the Business Group Head
3 best things about the job:
- A fun environment that combines the best of being entrepreneurial whilst at the same time being part of the largest marketing services group in the world
- Learn & Grow is the mantra we believe will help the candidate prosper in their careerpath
- Attain strong understanding of cross channel media strategy
Measures of success –
In three months, you would have:
- Understood the category and brand objectives for the year
- Understood Maxus way of working
In six months, you would have:
- Initiated & delivered at least 2 key projects
- Successfully lead media discussion with the client
In 12 months, you would have:
- Worked on Award entries
- Worked and presented a 360 media approach
Responsibilities of the role:
- Provide strategic communications & planning on your set of brands
- Work single-handedly on media plans for the brand
- Be responsible for the overall planning & implementation for your set of brands
What you will need:
- 3 years’ experience in managing media planning/communication strategy & client relationships
- Should have worked on an FMCG account in the past
- Highly passionate, collaborative, outgoing, creative media leader and thinker
- Ability to understand mediums beyond ATL
- Excellent communication/presentation/client management skills
About Maxus:
Maxus is a marketing communications consultancy that helps marketers build profitable relationships between consumers and their brands. They combine the disciplines of communications planning and customer relationship marketing to deliver Relationship Media, a next generation model powered by creative media thinking and sophisticated, real-time customer data.
Their services include communications strategy, digital marketing, direct response media, social media, data analytics, media investment management, content & sports marketing, marketing ROI evaluation and CRM. Having a talent team of 2,500 people across 55 markets, they are part of GroupM, the world¹s largest media investment management group that serves as the parent company for all of WPP¹s media agencies.
Over the last 12 months, Maxus has moved towards a more digitally charged media environment. It has won 14+ Golds. 28+ silvers. 29+ bronzes metals in last 5 months across categories - Best media research /analytics, Best media strategy, Best media innovation etc. Also they have introduced proprietary tools like, Synapse, T2D (Television2Digital), Mesh, Bespoke etc. to work towards client delight.
India market overview
The Indian media & entertainment industry grew by 12% in 2013 and touched INR 920b, despite the economic slowdown. Digital media advertising in India continues to grow at 35% in 2014, cementing India’s position as the third largest internet market with close to 250m users. The Internet growth is driven by mobile data and connectivity, making it an exciting market for digital advertising and content over the next five years. India also has a booming e-commerce industry with remarkable growth potential. With a new stable government in the centre and renewed foreign investments into several industries, India is an exciting market for any media and advertising professional.