Description

Overview of job
You will be the expert in the group who has depth experience and knowledge in Ecommerce business who can be the consultant to our key clients on building their Ecommerce business in the complex market across multiple Ecommerce platform include but not limited to Taobao, Tmall, JD, 1号店

Reporting of the role

This role reports to the Head of Ecommerce, GroupM China

3 best things about the job:

1. GroupM Ecommerce is the most fast growing team in the past two years, from both team scale and revenue point of view
2. GroupM Ecommerce team has the unique business model to deliver cross platform service.
3. Young and like-minded colleagues who are rich in Ecommerce experience, which provide you an open environment to learn.

Measures of success –

In three months:

• Gotten an understanding of the agency portfolio of clients.

In six months:

• Started to build relationships with the key decision makers within the client and agency organizations

In 12 months:

• Been able to independently propose Ecommerce overall strategy to meet clients’ requirements

Responsibilities of the role:

1)     The person will be the expert in the group who has depth experience and knowledge in Ecommerce business who can be the consultant to our key clients on building their Ecommerce business in the complex market.

2)     This person also will be the bridge to integrate client’s Ecommerce strategy into their marketing portfolios that enable the clients to expand their business online or leverage the various online shopping/ groupbuy/ C2C/ B2C and even social platforms to run impactful campaigns with trackable performance

3)     The ideal candidate also need to be the brain of Ecommerce in GMC to provide latest market trends from business model to payment evolution and eventually always provide the useful insights for brand marketers to follow

4)     This person will work closely with search performance team to dig out conversion business opportunities for the company

5)     This person KPI will be measured by Ecommerce’s projects management among the group and the performance driven revenue.

What you will need:

• Solid digital media knowledge or deep understanding of Ecommerce platform
• Have 4A agency digital and client service experience
• At least 5-8 years’ experience in digital business, 3-5 years’ experience in Ecommerce
• Working experience at EC websites/platforms preferred, EC marketing person is a plus
• Good communication skill, strong passion in EC, fluent English

About GroupM
GroupM is the parent company to WPP’s media agencies including Mindshare, MediaCom, MEC and Maxus. Our primary purpose is to maximize the performance of the agencies on behalf of our clients, our shareholders and our people by operating as a parent and collaborator in performance-enhancing activities such as trading, content creation, sports, digital, finance, talent, proprietary tool development and other business-critical capabilities. The agencies that comprise GroupM are all global operations in their own right with leading market positions.

The focus of GroupM is the intelligent application of physical and intellectual scale to benefit trading, innovation, and new communication services, to bring competitive advantage to our clients and our companies. For more information on GroupM, our agencies and WPP please visit www.groupm.com

China market overview
China is now the second largest media market, and the world’s most vibrant digital market, growing at double the rate of the US. In 2013, China surpassed the US in e-commerce, and China leads the world in mobile with over 600m smartphone connections. The pace of change and the scale of China’s emerging consumer market are unparalleled in any other market. Global CEOs are looking to China to drive growth, and brands are rushing to keep pace.

If you want a future in media and communications, there is clearly no place more vibrant, challenging and exciting than China, where opportunities for you to innovate and grow are unparalleled.                      

GroupM APAC is committed to fostering a culture of diversity and inclusion. Our people are our strength so we respect and nurture their individual talent and potential.