Description

Overview of job:
This position offers a massive opportunity to build and be a part of largest performance marketing setup. The role assumes responsibility of crafting a performance strategy for clients and create success stories by winning clients. Responsible for building a team comprising functions across performance marketing. You will be managing a team of biddable media experts working on platforms such as Google AdWords, Facebook, Twitter, LinkedIn etc., responsible for growing the billing for GroupM’s North clients by providing holistic solutions in Biddable Media and Performance.

Reporting of the role

This role reports to the Head of Connect, GroupM India.

3 best things about the job:

1. Opportunity to grow with a global organisation with the largest digital footprint
2. Exposure to some of largest clients across categories
3. Diverse team and culture

Measures of success –

In 3 months:

• Work with all constituents of performance eco-system under one single roof
• Introduce performance channels across media and get the ‘optimum’ performance media mix across existing clients
• Evangelise Tech based innovation on clients  for greater innovation, efficiencies and time saving

In 6 months:

• Learnt about effectively pitching 360 performance/programmatic products to clients
• Worked with a diverse team of media buyers and planners across 360 degree media and beyond

In 12 months:

• Emerged as a coveted champion and go-to person on performance marketing solutions
• Become expert in escalation handling and resolving conflicts
• Proficient with latest trading techniques and deals by managing largest portfolio publishers and channel partners
• Number of clients pitched, successfully

Responsibilities of the role:

• Responsible for driving top line growth for clients in the allocated set of agency portfolios within North as a market
• Develop new clients by proactively pitching this with the agencies especially on Performance Marketing for the clients/pitches. Working knowledge on SEO will be an added advantage Develop a holistic performance strategy for the clients/pitches.
• Hands-on integration on DFA, Omniture SC tagging, Google Analytics with tracking performance & make appropriate changes for higher returns.
• Understand client objectives, category/competitive trends for various product categories
• Develop and strike partnership deals with key publishers and large affiliates
• Ability to steer client review meetings on regular basis
• Understand client objectives, category/competitive trends for various product categories
• Ability to manage large teams on Performance (Biddable and Performance Display) for from strategizing to delivery and client engagement at Annual to regular reviews.

What you will need:

• Excellent written and oral communication skills combined with outstanding presentation skills
• Understanding of programmatic landscape viz. Knowledge of the digital advertising industry, trends, technologies (DMP, DSP, SSP etc.) – Preferred
• Applied knowledge of 3rd party ad serving, website and tracking and associated technologies – Preferred
• Intermediate to advanced analytical skills, specifically relating to performance data and metrics – Preferred
• Strong interpersonal and communication skills
• Problem-solving skills
• Abreast with the latest technology that will affect digital advertising
• Worked closely with publisher partners to elevate industry standards in-line with client needs.
• Exposure to affiliate and programmatic technologies
• People managing skills
• Any Graduate/PG (PG preferred)
• 10+ years of relevant experience

About GroupM
GroupM leads and shapes media markets by delivering performance enhancing media products and services, powered by data and technology. Our global network agencies and businesses enable our people to work collaboratively across borders with the best in class, providing them the opportunity to accelerate their progress and development. We are not limited by teams or geographies; our scale and diverse range of clients lets us be more adventurous with our business and talent. We give our talent the space, support and tools to innovate and grow.

Discover more about GroupM at www.groupm.com
Follow @GroupMAPAC on Twitter
Follow GroupM on LinkedIn - https://www.linkedin.com/company/groupm

About India

Digital media advertising in India continues to grow at 35% since 2014, cementing India’s position as the third largest internet market with close to 250m users. The Internet growth is driven by mobile data and connectivity, making it an exciting market for digital advertising and content over the next five years. India also has a booming e-commerce industry with remarkable growth potential. With a new stable government in the centre and renewed foreign investments into several industries, India is an exciting market for any media and advertising professional.