Description

This is a very high profile & senior position within Mindshare, where you'll have responsibility for running a portfolio of high-profile multinational brands with services scope focused on innovation, communications planning and media campaign implementation management, by leveraging your insights, analytics and strategy skill set.

There is frequent high level client contact, and you'll be the face of Mindshare to a major customer. You will lead the client relationship while also being responsible for maintaining the quality of contracted services, lobbying additional assignments as well as developing appetite for and building revenues from out-of-scope offerings and value add services. As well as driving top-level client scores and advocacy across 9 markets, you’ll be aligning market teams on the global tools suites, driving test/learn digital innovations and apply analytics in a consistent fashion to steer investment decisions.

As the Regional Client Leader on this major account, you will be tasked with meeting KPI’s, driving adaptive marketing initiatives, the allocation of resources, process and systems, across the portfolio.

Reporting of the role

This role reports to the Global Leader.

3 best things about the job:

• This client is one of Mindshare's largest. As the Regional Client Leader, you will be empowered to drive the business in terms of revenue and agreed KPI’s with a fair bit of autonomy.
• This account is at the cusp of change – the ability to set and create process/framework and shape the strategic media direction is very high.
• Independent senior stakeholder engagement at VP and AMD levels

Broader contribution to Mindshare:

Being the Client Leader on one of Mindshare’s most interesting and change-ready accounts, you will be the trusted advisor not just to the client at an exciting time, but for internal (regional / global) touch-points on the local market. Good performance on this account will further strengthen Mindshare’s overall global relationship with this client.

Measures of success –

In three months:

To become completely familiar with the client’s organizational structure, planning process, marketing calendar and the needs of key stakeholders. To arrive at top of mind understanding of the business – it’s challenges, and KPI’s. 

In six months:

Fully functional with the AMDs team across portfolios. Have built a complete understanding of the markets, and have guided representation on quarterly reviews and agreed priorities. 

In twelve months:

Full grasp of the business relationship, independent representation on quarterly reviews and delivery of KPI’s. 

Responsibilities of the role:

• Entrenching senior client relationships that position Mindshare as a principle business partner of the client/s. Be unafraid to push back, be audacious and stand your ground in terms of ideas. 
• Build client satisfaction by soliciting feedback and operating like a consultant 
• Acts as a client visionary by bringing a highly valued perspective to the client based on a deep understanding of their business, issues and opportunities
• Overall strategic approach on the account/s designed and delivered to meet Client’s business objectives and strategies. Oversees the implementation of the annual planning in conjunction with the client team
• Generates and communicates a shared goal and unifies a team in the pursuit of a common objective.
• Drive VAS revenues, profitably  
• Always operate with a talent mindset  

What you will need:

• Minimum 12-15  years’ work experience in business consultancy, market research/analytics or a strategic planning role, of which at least 2-4 years will have been spent in a regional role
• Should have FMCG experience – preference on major advertisers
• Individual should have a mix of local media + regional media management experience.
• Comfortable with or have had exposure to application of analytics and be demonstrate “no line thinking” i.e. strong track record on integrated work.
• Individual will need to build and nurture a close working relationship with local markets (internal & client).
• Strongly strategic approach – this is not an execution/operational role.

About Mindshare

Mindshare, the global media agency network, and part of WPP, the largest marketing communications network in the world, has more than 7,000 employees, in 116 offices across 86 countries. Mindshare APAC has won over 300 awards in 2014/2015 and was the most awarded agency at the 2015 Campaign Asia Awards Festival. Mindshare was also recognised as the SMARTIES™ APAC ‘Agency Network of the Year 2015’ for the third consecutive year. Mindshare is also home to The 2015 Festival of Media Asia Pacific Rising Star – Jason Maggs.

To learn more about Mindshare and our philosophy of Original Thinking, visit us at www.mindshareworld.com

About Singapore

GroupM Singapore operates in one of the most dynamic and exciting environments in the world. Although it is a small domestic market, there is a vibrant media industry which is undergoing rapid evolution as digital technology reshapes the way marketing supports advertisers’ needs. Being at the crossroads of Asia means that aside from the local clients and media owners, we also have a high proportion of multi-national clients and media owners.

As the largest media investment management company in Singapore with over 41% market share (Recma) and over 650 employees, GroupM Singapore is the premiere organisation to join and develop a career in.

GroupM APAC is committed to fostering a culture of diversity and inclusion. Our people are our strength so we respect and nurture their individual talent and potential.