Description

Overview of job

We are looking for a digital manager who are interested in working for a world leading FMCG brand. You must have at least four years experiences in digital strategic media planning field. You must also be detailed, hard-working, and passionate about digital planning and execution.

Reporting of the role

This role reports to the Digital Director, Guangzhou Office.

3 best things about the job:

1. To be involved in the world famous FMCG brand to support both their offline and online business
2. To work with leading digital media agency
3. This position spans all of digital, mobile, social and e-commerce will integrate everything into the holistic media approach.

 
Measures of success –

In three months:

• Get acquainted with one of the most advanced planning processes and acquire the required skills with on the job training
• Independently complete 80%+ queries from client, which may include the digital planning and lead the team to ensure the execution for the delivery

 In six months:

• Independently respond to all queries from client with assistant support
• Anticipate clients’ ad hoc queries and provide response or solutions proactively
• Support team to accumulate digital learnings and complete the digital review for clients

 In 12 months:

• Completely manage the annual review/planning proposals for this client
• Strongly drives your team to deliver against the client needs in a style which makes your client consider us as their most valued digital partner & ultimately buy into the plans with minimal changes
• Successfully sell other digital services to the client that fit their needs based on your intimate understanding of their business

Responsibilities of the role:

Areas of expertise

• Display (Desktop and Mobile)
• Online Video (Desktop and Mobile)
• Analytics
• Digital Content Production

To be sold in collaboration with relevant experts

• PPC
• SEO
• Social Media Monitoring
• E-commerce
• Community Management

Digital Strategy and Tactics

• Define the role of Digital within the overall campaign
• Understand target audience(s)’s digital media consumption in order to identify the most relevant touch points
• Ensure all digital choices do match and complement offline choices as well as creative requirements 

 Digital recommendation

• Take your client through a journey. Your team’s presentation (written as a collaborative effort by them and you) must be logical, easy to understand and unbreakable.
• Define tactics that are applicable to the media and/or digital media strategy
• Set KPIs for the campaign

 Market

• Completely understanding of the macro trends in the marketplace with regards to revenue, supply, innovation and development; and timely share with team and clients
• Good understanding of all Digital touch points with knowledge of strengths and weaknesses.
• Articulate an objective point of view/opinion on trends/developments in the marketplace
• First class negotiation skills
• Be able to construct negotiation strategies to deliver on clients objectives

What you will need:

• 4+Years of experience in a digital area, probably working for a digital agency, media agency or digitally focused management consultancy.
• Detailed, hard-working, discipline, and passionate about smartphone business.
• Telecommunication, smartphone, IT related experience is preferred

 
About MEC

MEC is committed to growth. Growth for our people, our clients and our industry. MEC pushes the boundaries of what’s possible in order to thrive in ~ Ad Ops ~ Analytics ~ Brand Partnerships ~ Content Marketing ~ Data ~ Insight ~ Integrated Planning ~ Mobile ~ Multi-cultural ~ Performance Marketing ~ Planning & Buying ~ Programmatic ~ Search ~ Social ~ Sport, Entertainment & Cause Marketing.  Our 5,000 highly talented and motivated people work with category leading advertisers in 93 countries and we are a founding partner of GroupM. To find out more, visit us at www.mecglobal.com #dontjustlivethrive

About China

China is now the second largest media market, and the world’s most vibrant digital market, growing at double the rate of the US. In 2013, China surpassed the US in e-commerce, and China leads the world in mobile with over 600m smartphone connections. The pace of change and the scale of China’s emerging consumer market are unparalleled in any other market. Global CEOs are looking to China to drive growth, and brands are rushing to keep pace.

If you want a future in media and communications, there is clearly no place more vibrant, challenging and exciting than China, where opportunities for you to innovate and grow are unparalleled.

GroupM APAC is committed to fostering a culture of diversity and inclusion. Our people are our strength so we respect and nurture their individual talent and potential.