Group Head Digital

Media Planning Gurgaon, India


Description

Position at Maxus

We are looking for a digital media professional, handling cutting edge, exciting brands across sectors/categories. You will be managing the client relationship and help drive digital agenda for the respective clients. You would be required to deliver integrated digital solutions to fulfil client’s digital objectives.

Reporting of the role

This role reports to the Director - Digital

3 best things about the job:

  1. Opportunity to be the best amongst the best
  2. Working within a proven, fast growing team servicing some of the biggest brands in the country
  3. Help some of the largest brands build their digital media presence and drive revenues for the largest media investment agency

Measures of success –

In three months:

  • Build relationships with some of the finest clients in the country
  • Map new digital opportunities for the client

In six months:

  • Build path breaking digital strategies  
  • Push innovating concepts to drive revenues

In 12 months:

  • Drive revenue growth and win a few awards for innovative approach

Responsibilities of the role:

  • You must have hands on digital media strategy, planning, buying experience
  • You will be required to develop media strategy backed by insights and data
  • You also need to liaison with various digital vertical experts (search, social, mobile, etc.) and create integrated digital solutions
  • You will be required to proactively identify new opportunities and pitch innovative ideas
  • Client servicing and manage day to day client relationship to meet their digital requirements
  • Another important part of your role would be to meet revenue targets and drive incremental billing and revenue  

What you will need:

  • Minimum 5 years in media/communications strategy with at least 4 years in digital  
  • Experience in handling large size digital clients across categories
  • MBA preferred

About Maxus:

Maxus is a marketing communications consultancy that helps marketers build profitable relationships between consumers and their brands. They combine the disciplines of communications planning and customer relationship marketing to deliver Relationship Media, a next generation model powered by creative media thinking and sophisticated, real-time customer data.

Their services include communications strategy, digital marketing, direct response media, social media, data analytics, media investment management, content & sports marketing, marketing ROI evaluation and CRM. Having a talent team of 2,500 people across 55 markets, they are part of GroupM, the world¹s largest media investment management group that serves as the parent company for all of WPP¹s media agencies.

Over the last 12 months, Maxus has moved towards a more digitally charged media environment. It has won 14+ Golds. 28+ silvers. 29+ bronzes metals in last 5 months across categories - Best media research /analytics, Best media strategy, Best media innovation etc. Also they have introduced proprietary tools like, Synapse, T2D (Television2Digital), Mesh, Bespoke etc. to work towards client delight.

www.maxusglobal.com

About India

Digital media advertising in India continues to grow at 35% since 2014, cementing India’s position as the third largest internet market with close to 250m users. The Internet growth is driven by mobile data and connectivity, making it an exciting market for digital advertising and content over the next five years. India also has a booming e-commerce industry with remarkable growth potential. With a new stable government in the centre and renewed foreign investments into several industries, India is an exciting market for any media and advertising professional.

GroupM APAC is committed to fostering a culture of diversity and inclusion. Our people are our strength so we respect and nurture their individual talent and potential.