Description

Overview of job
As a Director, Digital Strategy you'll  be a communication-planning custodian for key brands of a top internal client, crafting it and making sure that the set communication strategy is being applied to execution level through working closely with the core planning teams. You need to work closely with integrated planning specialists on key brands and campaigns, you will be a catalyst to bring true integrated strategy. Your direct report line will be to the Head of Digital and Data

Core Deliverables of this role

• Always staying curious about new digital trend, cultural insights, digital media development and etc. from within and outside of China. Form POV and thereby add value to client’s business
• Oversee the digital strategy for key campaigns and in tandem with the planning teams, make sure it follows through till execution
• Ensure digital content is embedded in communication plans starting from early stages of campaign planning
• Engage with mid/senior-level clients to deliver strategic media solutions that effectively build business and brand value. Build relationships based on trust and real partnerships
• Conduct strategy workshops for the clients and the Mindshare teams on a regular basis

Reporting of the role:
This role reports to Head of Digital and Data

3 best things about the job:

1) China is Mindshare’s second largest market globally and largest in APAC. Our client China is the second-most important market globally, and this market is spearheading the implementation of  digital vision. A breakthrough idea or an excellent piece is strategic thinking here is not just celebrated in China but globally. Case in point is the recent Gold that China won at the global Festival of Media Awards for ‘best social media strategy’

2) At Mindshare China we are predominantly a young, enthusiastic and provocative team who want to change and adapt the media agency to grow into the agency of the future. If you want to have fun, feel inspired by a great group of people and make a kick ass difference by developing original thinking on a globally iconic set of brands, start here!

3)A strategically important global client to Mindshare, it will provide you immediate exposure to international culture and visibility, as well as international mobility opportunities in the mid to long-term future.

Measures of success –
In three months:

• Demonstrate a good understanding of the client business challenges and competitive landscape
• Work closely with internal stakeholders to understand each of the category business’ needs
• Build a good relationship with the key decision makers on client side
• As this is a new role, it is important to have yourself involve into the planning work in the beginning stage to understand planning needs and scope

• Being recognized by key senior clients by demonstrating digital leadership in terms of strategic planning and driving certain digital initiatives
• Map out new digital opportunities for the client that can lead to an award winning piece of work
• Provide and share digital thought leadership thinking to clients and internal team members

• Develop a strong category knowledge of the business
• Able to identify opportunities for campaigns that are business relevant and drive specialist revenues
• To be the recognized digital media expert, execute “media first” innovations and be able to submit strong award entries

• Strategy: Creating compelling campaign & brand strategies based on consumer & brand insights, as well as media behaviour
• Storytelling: Able to create campaign stories with media campaigns (similar to creative agency planners)
• Innovation: Able to shape media innovation & media ideas (make ideas BIG)
• PPT design: Be able to create good looking presentations
• Presenting: Confidently present and participate in client meetings in English, both having and articulating a clear POV. Be able to sell in strategies.
• Insights: Work on insight projects
• Teamwork: Be able to work within a team of media planners & specialist divisions (e.g. content department). Be able to work alongside partner creative agencies to shape campaigns and innovation

• You are a strategically oriented thinker who is genuinely curious about media
• While you do not necessarily need a media agency background, you will need to have a high degree of comfort with numbers. Your strategic recommendations will have to be based on a deep understanding of data
• You are excited by new media and new technology and how it can be brought to life in delivering insightful ideas that will move the client’s business
• Good presentation skills and the ability to influence senior management both internal and external
• You have good communication skills both ideally in English and Chinese. We will make an exception for the right candidate if Chinese is not possible

About Mindshare

Mindshare, the global media agency network, and part of WPP, the largest marketing communications network in the world, has more than 7,000 employees, in 116 offices across 86 countries. Mindshare APAC has won over 300 awards in 2014/2015 and was the most awarded agency at the 2015 Campaign Asia Awards Festival. Mindshare was also recognised as the SMARTIES™ APAC ‘Agency Network of the Year 2015’ for the third consecutive year. Mindshare is also home to The 2015 Festival of Media Asia Pacific Rising Star – Jason Maggs.

To learn more about Mindshare and our philosophy of Original Thinking, visit us at www.mindshareworld.com

About China

China is now the second largest media market, and the world’s most vibrant digital market, growing at double the rate of the US. In 2013, China surpassed the US in e-commerce, and China leads the world in mobile with over 600m smartphone connections. The pace of change and the scale of China’s emerging consumer market are unparalleled in any other market. Global CEOs are looking to China to drive growth, and brands are rushing to keep pace.

If you want a future in media and communications, there is clearly no place more vibrant, challenging and exciting than China, where opportunities for you to innovate and grow are unparalleled.

GroupM APAC is committed to fostering a culture of diversity and inclusion. Our people are our strength so we respect and nurture their individual talent and potential.