Description

Overview of job 

We are seeking a candidate with at least 10 years of  Media experience with multinational agencies and having worked on large multinational/global clients to lead the media business for a large global client of Maxus.

As the Planning Director – ATL Media  you will steward the internal media operations and ensure that some of the market’s biggest campaigns are brought to life. In this role, you will directly manage the brand’s agency teams and media partners by driving work streams for the campaign deployment. You will be responsible for developing the overall media strategy based on strong, data-driven insights for the brands, managing client relationships at the top level, monitoring and supervising a team of 5-10 media planners/implementers, responsible for ensuring the strategy is executed and the campaigns are delivered as per plan.

You should be able to work quickly, act entrepreneurially and collaborate effectively within an ecosystem of internal and external stakeholders. Fluency in English is a must.


Reporting of the role

This role reports to the Business Director on this Global Client
 

Measures of success – 

In three-six months:

• Understand Maxus and brand culture and processes
• Ensure the timely delivery of strategy and plans; deploy plans and proper optimization parameters
• Efficiently track campaign results against the planned KPIs

Responsibilities of the role:

• Lead and oversee campaign planning, set up, management, tracking and optimization
• Lead the work streams with partners: local and regional publishers or content creators
• Lead the work streams with the agency teams: digital agencies and creative agencies
• Work with the Business Director, as well as implementation groups, to develop budget allocation across platforms
• Provide day-to-day direction to implementation groups for the tactical plan
• Ensure that critical milestones and deadlines are being met
• Insight and Analysis – develop and evaluate reports eligible for optimization: Performance against KPI, product, action plan, etc.
• Provides research and analysis to deal with various issues that arise in the execution of the tactical plan  
• Manage client relationship

What you will need:

• A minimum of TEN years of experience in Media Planning and marketing communications
• Organizational skills and ability to juggle multiple clients/demands
• Strong strategic digital planning skills
• Good presenter and storyteller of how media works
• Negotiating and dealing with bigger issues with media owners
• Take the lead for the strategic thinking on their account
• Commercially astute seeking out opportunities to grow revenue for Maxus
• Strong leader who inspires the team
• Be an evangelist of media, inspiring and challenging the client and Leading Change for the Client

About Maxus
Our team of around 2,500 people across 55 markets worldwide work for some of the world’s most well-known advertisers. Maxus has been the fastest growing agency network over the last five years, and at the heart of this sits our mantra of Leading into Change. We embrace technology and innovation, challenging our clients to move forward; providing solutions that deliver tangible benefit to their business.

We are driven by our internal PACE values: Passionate, Agile, Collaborative and Entrepreneurial. We hire, train and reward based on these behaviours. While Maxus operates with the freedom of smaller independent agency, it is still able to draw on the resources of GroupM. This has allowed us to provide each of our talent the opportunity to reach their potential, many of whom have been recognised this year alone at Media Week, as well as the Crème de la Crème Media Award. To learn more about Maxus, visit us at http://maxusglobal.com   

Indonesia market overview
Indonesia is one of the fastest growing and most dynamic markets in the world, with a population in excess of 260 million. It’s stable political climate and increasing consumer disposable income has meant that Indonesia is now firmly on the radar for MNCs seeking to invest in emerging markets.

Whilst the Indonesian media landscape is still dominated by terrestrial TV, with 65% of all advertising spend, digital is now poised to go through a period of exponential growth. There are more than 70 million internet users in Indonesia and 70% of them are accessing the web via mobile. As a marketer, the opportunity to transform a media landscape on such a scale is unprecedented in the APAC region.

GroupM APAC is committed to fostering a culture of diversity and inclusion. Our people are our strength so we respect and nurture their individual talent and potential.