Description

Overview of job
As Digital Strategy Director, you're a quite important role to deliver the digital strategy for serving a clothing retailer client. You need to have good media sense, curiosity and passion to work with a client which need fast reaction and innovation mind-set.

Reporting of the role
This role reports to Partner, Client Leadership

3 best things about the job:

1. You can work for the most interesting clothing retailer client in China
2. You can have chance to leverage the latest digital technology to engage with young people.
3. You have chance to connect with all digital function team to create the most amazing campaign for client

Measures of success –

In three months:

• Help partner to set the digital strategy team for client and provide digital strategy for client’s upcoming campaigns
• Work with functional team to create the tailor-made working process for client
• Connect with digital creative team to ensure all digital campaign execution smoothly

In six months:

• Lead each digital campaign smoothly and summarize the successful experience and sharing to the whole team
• Be the key person for digital part and familiar with client’s business to create suitable KPI measurement and planning process

In 12 months:

• Became the key person to support the whole business development
• Have at least one award shortlist

Responsibilities of the role:

• Build and maintain productive relationship with clients and agency peers
• Have the understanding and confidence to discuss all aspects of business, Structure, Business Strategy
• To proactively lead the overall communication planning/implementational planning process to provide insightful communication plans
• Prioritise tasks and appropriately delegate to individual members of the team, ensuring they are given adequate time, resource and are sufficiently trained to execute the tasks
• Team motivation and vision alignment
• Agree a realistic timeframe for delivery of work with the client and revisit if necessary
• Work with the clients to arrive at the best process/systems for managing their business
• Work with specialist teams/buying dept to promote clients’ interests with strategically important media owners
• Supervise all work, in terms of its quality, accuracy, insightfulness and innovation.
• Responsible for team motivation and Company/Department vision alignment.

What you will need:

• A minimum of 7-10 years’ experience in relevancy media industry.
• Broad background , exposure to and experience in the entire research, planning and implementation process
• Possess good verbal and written communication skills both in English and Chinese, strong selling skills, strong on numeracy, literacy and accuracy
• Possess thorough market and industry knowledge – historical and current and to identify opportunities
• Full digital experience cross different function such as SEO, programmatic, EC etc.
• Strong logical thinking and good story telling
• Familiar with latest digital trend and good understand for them
• Familiar with digital creative working process
• Ability to multi-task, work successfully with teams, and work under pressure

About Mindshare

Mindshare, the global media agency network, and part of WPP, the largest marketing communications network in the world, has more than 7,000 employees, in 116 offices across 86 countries. Mindshare APAC has won over 300 awards in 2014/2015 and was the most awarded agency at the 2015 Campaign Asia Awards Festival. Mindshare was also recognised as the SMARTIES™ APAC ‘Agency Network of the Year 2015’ for the third consecutive year. Mindshare is also home to The 2015 Festival of Media Asia Pacific Rising Star – Jason Maggs.

To learn more about Mindshare and our philosophy of Original Thinking, visit us at www.mindshareworld.com

About China

China is now the second largest media market, and the world’s most vibrant digital market, growing at double the rate of the US. In 2013, China surpassed the US in e-commerce, and China leads the world in mobile with over 600m smartphone connections. The pace of change and the scale of China’s emerging consumer market are unparalleled in any other market. Global CEOs are looking to China to drive growth, and brands are rushing to keep pace.

If you want a future in media and communications, there is clearly no place more vibrant, challenging and exciting than China, where opportunities for you to innovate and grow are unparalleled.

GroupM APAC is committed to fostering a culture of diversity and inclusion. Our people are our strength so we respect and nurture their individual talent and potential.