Description

The SEO Manager role has been created as a result of strong growth in our client base throughout the last year, and to fulfil delivery of new projects starting this year. In addition to delivering client SEO services, specifically for a global B2C technology client, the SEO manager will be fully responsible for the continued growth and integration of the SEO team and its services into one of the GroupM agencies.

Reporting of the role

This role reports to the GroupM Head of Search Operations, Asia Pacific.

3 best things about the job:

1. As part of a high-performance team, who have years of experience in successfully delivering SEO various regions of the world, you have the opportunity to further increase your knowledge while also being a key player in how we continue to grow.
2. We are in a period of strong growth, which means that there is support for development of new products and services. If you have an entrepreneurial spirit, now is the time to get on board.

Measures of success –

In three months:

• Take ownership of existing projects and clients.
• Gain understanding of existing processes and tools to ensure successful deliver of client work.
• Develop relationships with key stakeholders within assigned Agency
• Train and further develop existing team members on advanced SEO strategy development.

In six months:

• Deliver growth in Agency revenue towards meeting targets.
• Build upon and improve efficiencies in developing client deliverables
• Train and further develop existing team members on advanced SEO strategy development.

In 12 months:

• Client retention and growth of Agency to meet and exceed revenue targets
• Fully managing all assigned clients requiring only high level oversight from Director on client’s day-to-day activities.
• Train and further develop existing team members on advanced SEO strategy development.

Responsibilities of the role:

• Management and delivery of client SEO projects.
• The role has full responsibility (traffic, conversions, ranking, and links) to drive growth of client’s website in the selected regions.
• Be involved in all aspects of the search engine optimization campaign.
• Maintain client satisfaction throughout the campaign.
• Manage and mentor the SEO team members on a day-to-day basis.
• Be an evangelist of SEO within GroupM and its operating companies and be proactive in sharing information.
• Keep abreast of current search engine optimization strategies and methods.
• Liaise with clients, internal account management and technical staff to ensure campaigns are managed effectively.
• Develop and Improve SEO processes & procedures wherever possible.
• Commercial experience and awareness, contributing to finance procedures and client pitch / proposal materials.

What you will need:

• Strong written and spoken communication skills in English.
• Fluency in both written and spoken Chinese (Written: Traditional & Simplified) (Spoken:  Mandarin & Cantonese).  Fluency in additional regional languages is highly advantageous.
• Track record of managing SEO as a channel and a track record of delivering results, preferably across the Asia Pacific region markets, especially within China.
• Deep familiarity with the core strategies used for SEO, in particular technical optimization, as well as keyword research, content, linking, digital asset optimization etc.
• Ability to work face-to-face with client teams is essential.
• Web analytics experience is essential. Advanced configuration and analysis experience/certifications are desirable.
• Web Development Skills – HTML, CSS, JavaScript and server-side scripting languages.
• Understanding of common web server technologies, and popular content management systems, their limitations and how to work within these to achieve SEO requirements.
• Ability to present and articulate the benefits of SEO recommendations to client teams and overcome common client-side “barriers” to implementation.

About GroupM

GroupM leads and shapes media markets by delivering performance enhancing media products and services, powered by data and technology. Our global network agencies and businesses enable our people to work collaboratively across borders with the best in class, providing them the opportunity to accelerate their progress and development. We are not limited by teams or geographies; our scale and diverse range of clients lets us be more adventurous with our business and talent. We give our talent the space, support and tools to innovate and grow.

Discover more about GroupM at www.groupm.com
Follow @GroupMAPAC on Twitter
Follow GroupM on LinkedIn - https://www.linkedin.com/company/groupm

About Singapore

GroupM Singapore operates in one of the most dynamic and exciting environments in the world. Although it is a small domestic market, there is a vibrant media industry which is undergoing rapid evolution as digital technology reshapes the way marketing supports advertisers’ needs. Being at the crossroads of Asia means that aside from the local clients and media owners, we also have a high proportion of multi-national clients and media owners.

As the largest media investment management company in Singapore with over 41% market share (Recma) and over 650 employees, GroupM Singapore is the premiere organisation to join and develop a career in.

GroupM APAC is committed to fostering a culture of diversity and inclusion. Our people are our strength so we respect and nurture their individual talent and potential.