Description

Maxus is looking for a Associate Business Director for its team which works with Google India. The candidate should be proficient in creating media solutions. Responsible for all steps from briefing to strategy + plan development to reporting and measurement. The candidate will be leading a portfolio of Google products. Interact with all the Strategic Units & ensure smooth functioning of the team & processes

Reporting of the role

This role reports to the Client Director.

3 best things about the job:

1. Lead a portfolio of a super fun, global, iconic brand!
2. Be a part of the most dynamic team & spearhead the assigned portfolio
3. Lead & mentor a team of skilled offline & online experts to deliver high quality product for client portfolio.

Measures of success – in the short term to deliver robust strategy and plans for the assigned portfolio

In three months:

• Understood Maxus way of working & are able to navigate through the verticals
• Presented brand & plan strategies

In six months:

• Won client confidence
• Initiated & delivered strategy and plans on 2 key projects

In 12 months:

• Built high credibility with the team & client
• Demonstrated a push & intent towards learning beyond the assigned role of traditional media.

Responsibilities of the role:

• Provide strategic communications & planning leadership on your set of business
• Help build effective media interventions on the back of strong Comms planning
• Act as a senior level contact for the client and have a strong understanding of cross channel media strategy. Should be able to lead strategic conversations on Media and communication planning

• Be responsible for the planning team career development & progression in the team

• Develop creative ideas and disruptive comms innovations for the client, aligned with their business, customer and brand goals

What you will need:

Strategy & Planning

• 7-9 years’ experience in managing media planning/communication strategy & client relationships
• Strong understanding of brands & consumers
• Creative media leader and thinker
• Ability to understand mediums beyond ATL
• Deep understanding of traditional media

Communication

• Excellent communication/presentation/client management skills
• Highly articulate, story-telling capability
• Management

• Business acumen

• Collaborative
• Personality traits

• Highly passionate, outgoing.

About Maxus

Maxus builds innovative plans that result in consumer actions for our client’s brands through our passion, agility, collaboration & entrepreneurial culture. It’s our consumer centric focus, innovation in channel application and market leading leverage that helps to differentiate us in any of the markets that we operate in around the globe. We bring all of this to life through our talented people, our unique ways of working, our tools and data pipes that fuel truths, ideas and recommendations based on achieving business not media objectives. We love what we do, we do what love and we hope you will to. To find out more, please visit us at http://maxusglobal.com.

About India

Digital media advertising in India continues to grow at 35% since 2014, cementing India’s position as the third largest internet market with close to 250m users. The Internet growth is driven by mobile data and connectivity, making it an exciting market for digital advertising and content over the next five years. India also has a booming e-commerce industry with remarkable growth potential. With a new stable government in the centre and renewed foreign investments into several industries, India is an exciting market for any media and advertising professional.

GroupM APAC is committed to fostering a culture of diversity and inclusion. Our people are our strength so we respect and nurture their individual talent and potential.