Description

You will be a communication-planning custodian for China top beauty brands, crafting strategies and ensuring that the set communication strategy is being applied to execution level through working closely with the core planning teams. You need to work closely with integrated planning specialists on key campaigns and you will be a catalyst to bring true integrated strategy. Your direct report line will be to the General Manager, with a dotted line reporting to the Head of Strategy for Team Head.

Reporting of the role
This role reports to the General Manager - CPD

3 best things about the job:

1. The People: Opportunity to work with amazing people from different units in Mindshare China like Strategic Planning, Data and Analytics, Content+ and many more to drive brand strategy.
2. The Client: China is Mindshare’s second largest market globally and largest in APAC. L’Oreal is one of the most important clients for Mindshare and GroupM at a Asia Pacific level, and L’Oreal China is Mindshare China’s biggest account so visibility of this role is high at a regional and global level.
3. Awards: You will get opportunities to be part of global award-winning campaigns. Mindshare China has been spearheading the implementation of L’Oreal’s global digital vision. A breakthrough idea or an excellent piece is strategic thinking here is not just celebrated in China but globally. Case in point is the recent Gold that China won at the Global Festival of Media Awards for ‘best social media strategy’ for L’Oreal Paris that was developed by the Mindshare team, in addition to many more that Team L’Oreal and CPD in particular has won in the past few years

Measures of success –

In three months:

• Demonstrate a good understanding of the client business challenges and competitive landscape
• Work closely with internal stakeholders to understand each of the category business’ needs and derive strategies to address client questions
• Work closely with Head of Strategy to drive consistency of strategic planning standards across CPD
• Build a good relationship with the key decision makers at L’Oreal
• Be familiar with the planning processes and start immersing yourself involving into the planning work in the beginning stage and to understand the scope and business needs.

In six months:

• Been well recognized by key senior clients by demonstrating strategic planning piece for key campaigns
• Provide thought leadership thinking to clients and internal team members
• Improve internal team’s strategic thinking and planning knowledge and drive specific planning tools to implement into communication planning

Responsibilities of the role:

• You are genuinely curious about new trends, cultural insights, media development, etc… from within and outside of China. Form a POV and thereby add value to the client’s business.
• You have a high degree of comfort with numbers and in-depth media metrics and are able to carve a story out of it answering client requirements. Your recommendations must be based from a deep understanding of data.
• Develop, review and ensure that communication plans are best in class, all plans must ;
  • Tie to the latest data sources (sales data, social and buzz data, consumer data)
  • Maintain a clear, logical story supported by strong data
  • Clearly demonstrate the insights generated can be executed into the media and communication
• Engage with mid and senior level clients to deliver strategic solutions that effectively, efficiently build business and build brand value. Build relationship based on trust and real partnerships.
• Good presentation skills and the ability to influence senior management, both internal and external

What you will need:

• You are a strategically oriented thinker who is genuinely curious about media
• You will need to have a high degree of comfort with numbers. Your strategic recommendations will have to be based on a deep understanding of data. FMCG background in media and/or market research is mandatory
• Good presentation skills and the ability to influence senior management both internal and external
• You have good communication and presentation skills both ideally in English and Chinese. We will make an exception for the right candidate if Chinese is not possible

About Mindshare

Mindshare, the global media agency network, and part of WPP, the largest marketing communications network in the world, has more than 7,000 employees, in 116 offices across 86 countries. Mindshare APAC has won over 300 awards in 2014/2015 and was the most awarded agency at the 2015 Campaign Asia Awards Festival. Mindshare was also recognised as the SMARTIES™ APAC ‘Agency Network of the Year 2015’ for the third consecutive year. Mindshare is also home to The 2015 Festival of Media Asia Pacific Rising Star – Jason Maggs.

To learn more about Mindshare and our philosophy of Original Thinking, visit us at www.mindshareworld.com

About China

China is now the second largest media market, and the world’s most vibrant digital market, growing at double the rate of the US. In 2013, China surpassed the US in e-commerce, and China leads the world in mobile with over 600m smartphone connections. The pace of change and the scale of China’s emerging consumer market are unparalleled in any other market. Global CEOs are looking to China to drive growth, and brands are rushing to keep pace.

If you want a future in media and communications, there is clearly no place more vibrant, challenging and exciting than China, where opportunities for you to innovate and grow are unparalleled.

GroupM APAC is committed to fostering a culture of diversity and inclusion. Our people are our strength so we respect and nurture their individual talent and potential.