Description

Role Overview:

Maxus is the fastest growing media agency network in the world with a remit to drive innovative and future-facing communication approaches that exceed our client’s business results objectives. 

Communication Planning is relatively new in Asia.  Traditionally, clients have not seen the need for this higher and broader level of thinking and engagement with their respective brands.  However, as our markets and marketing continue to evolve, we’ve recognised that this functional expertise will become paramount to our ongoing success and that of our clients.

This role is for the lead communication planner sitting within Maxus South Korea Team in Seoul, with a primary focus on leading international clients and connecting into the local client team(s) to ensure we deliver an integrated response every time.

Ours is a collaborative planning community, called Oceans Unlimited which means this role is very much a part of the development of our planning product and talent throughout Asia Pacific.  You will be an active member of this community, evolving and evangelising our planning product and while focused on South Korea you may at times be called upon (as we all are) to assist on new business pitches outside of your home market.

There is never a dull moment, outstanding growth opportunities and a real passion for evolution represent essential elements of our global philosophy of Leading Change.

Reporting of the role

The role reports to the Business Director of Maxus Korea.

3 best things about the job:

• This position gets to lead a large team which is working for the most sophisticated tech company, leading a trend across online and offline in the new technologies.
• International environment of young, hungry, and motivated digital marketing professionals.
• You’ll be working closely with multiple stakeholders within the GroupM network, giving you exposure to both client-side and Group-side regional leadership

Measures of success

• Been brought up to speed on Maxus servicing processes and best practices – you will be ready to face the world largest client with confidence.
• Been exposed to all related stakeholders, and you will start managing multi media planning process against briefs from the designated client
• Been satisfactorily commented by internally and externally that you’re well on-boarded.

In six months:

• Stood as the dedicated communication planning manager for the client.
• Begun to develop an incremental business pipeline for your clients.
• Improved the half-year basis agency evaluation score of the designated client in terms of strategy, innovation, account service quality…etc.

In twelve months:

• Successfully serviced your respective client engagements, earning client compliment to another projects' worth of agency retainership
• Built out your incremental business pipeline with additional Maxus/GroupM products and service offerings

Key Responsibilities:

1. Build energy and excitement within Maxus South Korea for more strategic, innovative and insight that leads to business building results from creative solutions
2. Create innovative and value-based media/communications strategies for existing and prospective clients
3. Champion and impart Maxus’ proprietary Communications Planning methodology – Change Planning
   1. Understand the practice and increase its relevance and effectiveness in the marketplace
   2. Invigorate our internal teams and clients alike in the value of leveraging such a process for ongoing brand-building success
4. Link qualitative and quantitative consumer data and research with consumer segmentation and media strategy approaches
5. Translate marketing goals and brand positioning into media communication strategies
6. Have a thorough understanding of how Maxus’ planning tools link to Change Planning and Resolve, and champion their use on all relevant client business
7. Provide thought leadership in the following areas: consumer behavior, creative media engagements, emerging media (because digital is still evolving), accountability and measurement
   1. Understand and be able to explain to agency personnel and clients, models, like: regression modeling, econometric modeling – including ROI is increasingly critical to our ongoing success
8. Participate in corporate marketing and new business development
9. Provide thought leadership, on a daily basis, to key stakeholders in the agency as well as clients

What you will need:

• At least 8 years of relevant experience in communications planning.
• Strong business, marketing & consumer understanding
• Keeping abreast of current industry communication trends / media thinking developments
• A genuine ability to deliver strategic innovation & creative solutions
• Analytical skills – both qual and quant
• Strong knowledge and understanding of media tools and techniques / processes
• Understanding of all media channels and disciplines and the ability to develop simple and actionable ideas into strategies that matter (to our clients and their consumers)
• Ability to represent Maxus on industry platforms
• Coaching and training skills
• Workflow management

About Maxus

Maxus Global is an international media agency within the WPP / GroupM network.  We are the fastest growing agency within the group and we have huge ambitions to continue to grow and develop innovative and engaging 21st century communications ideas for our clients.  Born in the digital era our expertise in media, technology, data, effectiveness and strategy is well established and always evolving as the media landscape continues to change.

We still enjoy all the benefits of a smaller challenger brand agency culture but as part of GroupM (WPP’s amalgamated media agency resource) Maxus reaps all the positive benefits of a large agency network and our appointment by large clients such as Huawei, Barclays Google and L’Oréal is testament to this.

What you can expect from Maxus

Our philosophy at Maxus is Leading Change.  This simply means that we are in the business change.  We often accelerate its pace by continually discovering, evaluating and delivering new techniques to navigate the media landscape.  As a young agency, we have an unfair advantage in today’s highly complex media environment, and are the only network designed around change.  We believe our approach allows people to develop a wide range of skills which enable them to have more intelligent conversations with clients about the entire communication process.  In an increasingly fragmented media landscape, we consider this essential.

About GroupM 

GroupM Korea is the leading global media investment management operation in Korea. It serves as the parent company to WPP media agencies, Maxus, MediaCom, MEC and MindShare. 

Its primary purpose is to maximize the performance of WPP’s media communications agencies on behalf of our clients, our shareholders and our people by operating as a parent and collaborator in performance-enhancing activities such as trading, content creation, sports, digital, finance, proprietary tool development and other business-critical capabilities. The agencies that comprise GroupM are all global operations in their own right with leading market positions. 

The focus of GroupM is the intelligent application of physical and intellectual scale to benefit trading, innovation, and new communication services.

GroupM APAC is committed to fostering a culture of diversity and inclusion. Our people are our strength so we respect and nurture their individual talent and potential.