Description

Mindshare is seeking a vibrant and experienced media professional with at least 3-5 years of experience in Media Planning. In this role, you should have a thorough knowledge of the media marketplace and an innovative approach in use of media, research and presentation techniques. 

Reporting of the role

This role reports to Director - The Exchange.

3 best things about the job:

1. Opportunity to understand business issues from a media owner perspective
2. Exposure to different aspects of running a media business early in your role
3. Be part of the dynamic, ever-changing media landscape

Measures of success –

 In three months,

• You will start working on client specific reports and learn to use various industry & proprietary studies from a media owner perspective
• You will have obtained a good understanding of client (media owner) business issues
• You will have started to build relationships with internal stakeholders

In six months,

• You will come up with faster and better methods for doing periodic reports
• You will enhance the quality of existing reports based on client feedback and your learnings from different projects
• You will start building your relationship with the client

In twelve months,

• You will input into new business pitches by identifying opportunities to create new products/reports

Responsibilities of the role:

• Ensure that approved contract deliverables are created and sent as per the engagement calendar
• Address all day-to-day ad hoc queries from the client
• Arrive at actionable solutions using secondary data analysis (BARC /IRS /RAM /TAM /TGI /groupM tools etc) and by drawing upon media planning experience.
• Collate knowledge from different groupM agencies & trading teams
• To provide quality analysis with action points for category competitive reports for clients
• To provide mid-campaign evaluation and take corrective action as required to ensure that campaign deliverables are met
• To alert client timely if there is likely to be a campaign delivery shortfall and take course corrective action in alignment with client

What you will need:

• 3-5 years of media experience with a mix of media planning/buying/research or channel strategy /insights experience
• Strong media software expertise – BARC/TAM, IRS, MAP, TGI, Comscore, RAM etc.
• Attention to detail : ability to spot trends and provide compelling insights through data analysis
• Strong functional media knowledge with ability to consider media issues from a media-owner perspective; being updated with broad media trends
• Ability to interact with people from a wide cross-section to get pertinent information

About Mindshare

Mindshare, the global media agency network, and part of WPP, the largest marketing communications network in the world, has more than 7,000 employees, in 116 offices across 86 countries.

Each office is dedicated to forging competitive marketing advantage for businesses and their brands based on the values of speed, teamwork and provocation. Mindshare’s network of people are acutely aware of what's happening in their city, and believe all great communication begins and ends in media.

In 2014 Mindshare Asia Pacific was the only media agency to be ranked in the top ten in Campaign Asia’s Most Admired Companies survey, and was also seen as the best agency to work at in the region.

Mindshare APAC has won over 300 awards in 2014/2015 and was the most awarded agency at the 2015 Campaign Asia Awards Festival. Mindshare was also recognised as the SMARTIES™ APAC ‘Agency Network of the Year 2015’ for the third consecutive year. Mindshare is also home to The 2015 Festival of Media Asia Pacific Rising Star – Jason Maggs.

To learn more about Mindshare and our philosophy of Original Thinking, visit us at www.mindshareworld.com