Description

Overview of job 

As a Regional Performance Specialist, you will oversee the strategy, planning, implementation, and reporting of biddable platform (Search, YouTube) across APAC countries for prestigious Mediacom accounts. You will also provide guidance to the team working on those brands and also supporting regional team to develop the business capabilities across accounts. 

Reporting of the role

This role reports to the APAC Performance Director.

3 best things about the job:

1. Working with an extremely diverse, international group of individuals both at Mediacom with the client;
2. Strategizing for the client’s most important media touchpoint for multiple brands across APAC; and
3. Opportunity to expand the learning on Biddable/Programmatic Media, High visibility within Mediacom and at the client where your work is sure to be seen & appreciated.

Measures of success – 

In three months:

• Have a basic understanding about client triggers
• Begun to build a rapport with client
• Began looking for growth opportunities within the accounts for paid search, digital and SEO services
• Already established trust with the in-market team to guide them and mentor them for greater success
• Have begun understanding where opportunities exist to streamline and/or consolidate processes
• A general idea of the search/social behaviors of the individual markets

In six months:

• Have a full understanding of each of the brand goals
• Have streamlined the efficient processes to make reporting, management, or collaboration easier for internal and external teams.
• Have made some significant strides in optimizations within the accounts
• Have a full understanding of the search & biddable behaviors within the individual markets

In twelve months:

• Led the team to make noticeable year on year performance improvements
• Increased the adoption other biddable and digital services
• Brought value to biddable/programmatic team
• Amplified client knowledge on strategic approach to search/biddable

Responsibilities of the role:

• Oversee the strategy, planning, implementation, and reporting of Performance across multiple brands in APAC countries
• Set expectations and deliver on multiple projects at the same time
• Hitting Performance KPIs for brand regionally which works to prove the value of paid search & biddable to the clients and internal teams
• Proving the value of search & biddable is a critical aspect of the role as a secondary aspect of the role will be to increase client adoption of SEO services
• Should be responsible for maintaining a forum for continuous learning and knowledge sharing
• Work on, or lead, cross-functional teams with clients, internal teams, and media owners

What you will need:

• Thorough understanding of all paid search & biddable mechanisms and their implications – generally acquired with at least 4 years of progressive paid search experience
• Have the ability to confidently speak to clients
• SEO management skill, understanding of Analytics, biddable tools, and technology
• Prior management of multi-brand clients preferred
• Large budget account management experience preferred

About MediaCom

MediaCom is the “The Content + Connections Agency”, working on behalf of its clients to leverage their brands’ entire system of communications across paid, owned and earned channels to step change their business outcomes. MediaCom is one of the world’s leading media communications specialists, with billings exceeding US$33 billion (Source: RECMA 2015). It employs 6,500 people in 125 offices across 100 countries around the globe. Its client roster includes P&G, VW Group, Dell, and Universal. In 2015, MediaCom was recognised by RECMA as the leading global agency network in its Network Diagnostics report, and also was the first agency network to top all 3 key RECMA reports across EMEA. Also in 2015, MediaCom has been awarded Media Agency of the Year in the US by AdAge and Adweek, Agency of the Year in the UK by Campaign and The Drum, and Global Agency of the Year at the M&M Awards. The agency captured six Media Lions at the 2015 Cannes Lions International Festival of Creativity, making it the top performer among all global media agency networks.

For more information, visit www.mediacom.com
Find us on Twitter @mediacomglobal.
Like us on Facebook at facebook.com/MediaComGlobalNews.
Join us on LinkedIn at linkedin.com/company/mediacom.

About Singapore

GroupM Singapore operates in one of the most dynamic and exciting environments in the world. Although it is a small domestic market, there is a vibrant media industry which is undergoing rapid evolution as digital technology reshapes the way marketing supports advertisers’ needs. Being at the crossroads of Asia means that aside from the local clients and media owners, we also have a high proportion of multi-national clients and media owners.

As the largest media investment management company in Singapore with over 41% market share (Recma) and over 650 employees, GroupM Singapore is the premiere organisation to join and develop a career in.

GroupM APAC is committed to fostering a culture of diversity and inclusion. Our people are our strength so we respect and nurture their individual talent and potential.