Group Head-Digital Strategy & Planning
Description
MEC is looking for a digital media professional with 6 to 8 years of relevant experience in digital, handling cutting edge, exciting brands across sectors/categories.
You will be managing the client relationship and will help drive digital agenda for the respective clients. You would be required to deliver integrated digital solutions to fulfill client’s digital objectives.
Reporting of the role
This role reports into Digital Lead
3 best things about the job:
- Opportunity to be the best amongst the best
- Working within a proven, fast growing team servicing some of the biggest brands in the country
- Help some of the largest brands build their digital media presence and drive revenues for the largest media investment agency
Measures of success –
In three months:
- Built relationships with some of the finest clients in the country
- You will be mapping new digital opportunities for the client
In six months:
- Built path breaking digital strategies
- Pushed innovating concepts to drive revenues
In 12 months:
- Lead new business pitches
- Driven revenue growth and won a few awards for innovative approach
Responsibilities of the role:
- Hands on digital media strategy, planning, buying experience
- Client servicing and manage day to day client relationship to meet their digital requirements
- Develop media strategy backed by insights and data
- Liaison with various digital vertical experts and create integrated digital solutions
- Proactively identify new opportunities and pitch innovative ideas
- Help on new business pitches
- Meet revenue targets and drive incremental billing and revenue
What you will need:
- Minimum 6 years in media/communications strategy with at least 4 years in digital
- Experience in handling large size digital clients across categories
- MBA preferred
About MEC MEC is committed to growth. Growth for our people, our clients and our industry. MEC pushes the boundaries of what’s possible in order to thrive in ~ Ad Ops ~ Analytics ~ Brand Partnerships ~ Content Marketing ~ Data ~ Insight ~ Integrated Planning ~ Mobile ~ Multi-cultural ~ Performance Marketing ~ Planning & Buying ~ Programmatic ~ Search ~ Social ~ Sport, Entertainment & Cause Marketing. Our 5,000 highly talented and motivated people work with category leading advertisers in 93 countries and we are a founding partner of GroupM. To find out more, visit us at www.mecglobal.com #dontjustlivethrive
India market overview The Indian media & entertainment industry grew by 12% in 2013 and touched INR 920b, despite the economic slowdown. Digital media advertising in India continues to grow at 35% in 2014, cementing India’s position as the third largest internet market with close to 250m users. The Internet growth is driven by mobile data and connectivity, making it an exciting market for digital advertising and content over the next five years. India also has a booming e-commerce industry with remarkable growth potential. With a new stable government in the centre and renewed foreign investments into several industries, India is an exciting market for any media and advertising professional.