Description

Overview of job

Xaxis is looking for an Associate Manager to join the Programmatic Trading team for APAC. The Programmatic Trading team at the heart of all Xaxis activity, and is pivotal to the success of each campaign that is executed. The team works closely with all other teams within the Xaxis family from Engagement and Analytics to Data and Product. We are looking for someone with a positive attitude, enthusiastic and is flexible with embracing changes and new challenges.

Reporting of the role

This role reports to the Director, Programmatic Trading, APAC

3 best things about the job:

1. It’s a great work environment - You will collaborate with a group of quick witted, humorous, diverse and extremely dedicated colleagues who are all passionate about programmatic and making advertising welcome.
   
   
2. Opinions and ideas are highly encouraged, and everyone has a voice at Xaxis. Ambition is expected and passion is admired. We are always open to new ways of thinking from everyone, especially those that will contribute to the overall success of Xaxis.
   
   
3. It is never static. You are empowered to create your own balance and be proactive. There is always something new to learn, new challenges to overcome, and new technology to embrace everyday.

Measures of success –

In three months:

• Gain an in depth understanding of the programmatic landscape, be trained on the various Xaxis platforms and tools and have an understanding of how Xaxis operates
• Incorporate and recommend other aspects of the Xaxis business including audience planning and insights, Xaxis products and Xaxis Marketplace as part of the overall campaign strategy and execution
• Develop relationships and earn trust with your own team as well as the local market operation teams

In six months:

• Mentor, guide and lead your team both a day-to-day aspects as well as from a talent development perspective
• Become a trusted advisor and partner to local market teams
• Approach Trading from a strategic perspective – and also incorporate Test and learn initiatives and knowledge share with the wider trading team in all aspects of Programmatic Trading

In twelve months:

• Develop and identify gaps/processes/tools to improve campaign performance and efficiency
• Identify gaps and opportunities areas for your local markets and support them to maintain their edge and always stay ahead in the programmatic space within their local markets

Responsibilities of the role:

Day to day responsibilities:

• Be a part of a team that works with multiple local market teams across the region to manage their programmatic campaigns across all channels
• Manage the end to end process from brief through to set up, tagging and optimization to ensure report metrics are fully captured
• Strategize and execute campaigns on our platform and ensure optimal delivery and performance
• Analyze campaign data to develop insights and strategies for campaign optimization
• Share updates with local markets as well as provide in-depth campaign insights and optimization recommendations for campaign improvement

Strategic Responsibilities:

• Provide guidance to junior members of the team
• Be creative - develop and share test and learn campaign optimization strategies to drive learnings and better campaign performance
• Become a trusted advisor and expert within the programmatic trading field
• Take an active role in developing broader programmatic strategic recommendations and best practices that can be applied across the whole region

What you will need:

• 2-3 years professional experience in a related field with hands on campaign optimization experience
• Bachelors degree in marketing, communications or a related field
• Hands on experience and knowledge in programmatic trading
• Deep understanding of DSPs/SSPs, RTB, ad exchanges, DMPs, audience targeting
• Experience in campaign implementation, optimization and reporting, experience with response driven/demand generation campaigns
• Experience in managing and dealing with multi-markets across APAC
• Understanding of the digital media ecosystem and technology including ad tagging and site analytics
• Knowledge and passion for digital marketing: digital display, digital branding, digital direct response, SEM, video & mobile
• Must be able to work in a fast paced environment - harvest vast amounts of information, news, data, and research and distill the most important/relevant information for your agency team and their clients.

About Xaxis

Xaxis is a global digital media platform that programmatically connects advertisers to audiences across all addressable channels. Through the expert use of proprietary data and advertising technology along with unparalleled media relationships, Xaxis delivers results for over 2,800 clients in 40 markets across North America, Europe, Asia Pacific, Latin America and the Middle East. Advertisers working with Xaxis achieve exceptionally high return on advertising spend through the company’s proprietary media products, as well as through its wholly-owned specialist companies, Light Reaction, Bannerconnect, and ActionX.  For more information, visit www.xaxis.com.

About Singapore

GroupM Singapore operates in one of the most dynamic and exciting environments in the world. Although it is a small domestic market, there is a vibrant media industry which is undergoing rapid evolution as digital technology reshapes the way marketing supports advertisers’ needs. Being at the crossroads of Asia means that aside from the local clients and media owners, we also have a high proportion of multi-national clients and media owners.

As the largest media investment management company in Singapore with over 41% market share (Recma) and over 650 employees, GroupM Singapore is the premiere organisation to join and develop a career in.

GroupM APAC is committed to fostering a culture of diversity and inclusion. Our people are our strength so we respect and nurture their individual talent and potential.