Description

You will be responsible for ensuring the management and implementation of the e-commerce communication within a true end-to-end marketing solution for one of the world leading FMCG client. You will manage all biddable media platforms and media placements on selected e-commerce sites.

Reporting of the role

This role reports to the Head of e-commerce in MediaCom Guangzhou.

3 best things about the job:

1. Work on the fast emerging section of advertising and business: namely e-commerce.
2. Work on the leading brands of one of the world largest advertisers.
3. Grow with a young/passionate and diverse team.

Measures of success –

In three months:

• Understood the complete biddable media scenario and media placement on client’s e-business, e.g. Tmall, JD, YHD, etc..
• Handled day to day tasks / requirement effectively.
• Lead your team and have a clear work process implemented in the team

In six months:

• Optimized implementation in all biddable media platforms
• Recommended and implemented best practice.
• Explored and executed an innovation in one of the biddable media platforms.
• Created training and development plan for team members

In 12 months:

• Exceed client expectations in terms of biddable media implementation.
• Create a road-map for the next year.
• Grow your team members’ capabilities.

Responsibilities of the role:

• Customize e-commerce marketing strategy for client across e-commerce platforms include but not limited to Tmall, JD, YHD
• Bridge to integrate client’s e-commerce strategy into their marketing portfolios that enable the clients to expand their business online or leverage the various online shopping/ group buy/ C2C/ B2C to run impactful campaigns with trackable performance
• Analyse competitor’s market strategy, promotion and operation according to market trend and data to optimize the e-commerce campaign.
• Coordinate and manage e-commerce vendors.
• Lead a team of ecom experts.

What you will need:

• More than 5 years’ experience in e-commerce in brand company or E-shop operation.
• In-depth knowledge and experience in the operation of Taobao, Tmall and other e-commerce platforms.
• Good communication and team management skills.
• Detail oriented, responsive to deadlines and able to multitask.
• Good command of English is an advantage.

About MediaCom

MediaCom is the “The Content + Connections Agency”, working on behalf of its clients to leverage their brands’ entire system of communications across paid, owned and earned channels to step change their business outcomes. MediaCom is one of the world’s leading media communications specialists, with billings exceeding US$33 billion (Source: RECMA 2015). It employs 6,500 people in 125 offices across 100 countries around the globe. Its client roster includes P&G, VW Group, Dell and Universal. In 2015, MediaCom was recognised by RECMA as the leading global agency network in its Network Diagnostics report, and also was the first agency network to top all 3 key RECMA reports across EMEA. Also in 2015, MediaCom has been awarded Media Agency of the Year in the US by AdAge and Adweek, Agency of the Year in the UK by Campaign and The Drum, and Global Agency of the Year at the M&M Awards. The agency captured six Media Lions at the 2015 Cannes Lions International Festival of Creativity, making it the top performer among all global media agency networks.

For more information, visit www.mediacom.com
Find us on Twitter @mediacomglobal.
Like us on Facebook at facebook.com/MediaComGlobalNews.
Join us on LinkedIn at linkedin.com/company/mediacom.

China market overview

China is now the second largest media market, and the world’s most vibrant digital market, growing at double the rate of the US. In 2013, China surpassed the US in e-commerce, and China leads the world in mobile with over 600m smartphone connections. The pace of change and the scale of China’s emerging consumer market are unparalleled in any other market. Global CEOs are looking to China to drive growth, and brands are rushing to keep pace.

If you want a future in media and communications, there is clearly no place more vibrant, challenging and exciting than China, where opportunities for you to innovate and grow are unparalleled.

GroupM APAC is committed to fostering a culture of diversity and inclusion. Our people are our strength so we respect and nurture their individual talent and potential.