Description

We are looking for a media analyst to join Mindshare business planning and research team. You will need to understand the business needs of internal stakeholder, solve their problem by using data and also need to be highly analytical and able to translate data into business insights.

Reporting of the role

This role reports to the Head of Business Planning and Research.

3 best things about the job:

• Good learning ground for energetic employee who wants to expand media industry knowledge.
• Young and like-minded colleagues working with each other.
• Always learning innovative and interesting things in industries.

Measures of success –

In three months:

• Knowledge of media and its related content.
• Have an understanding of the requirements and portfolio of clients.

In six months:

• You will be working with data tools to provide strategic solutions.
• You will have started to build relationships with the key decision makers within the current pipeline.

In 12 months:

• You will have an in-depth technical knowledge of the data and analytics tools and models. It will help to add value in meeting business goals.
• Good communication relationship with internal stakeholders. 

Responsibilities of the role:

• Generate monthly reports with accuracy and on time.
• Identify, analyze, and interpret media trends or patterns.
• Responsible for consolidating all media investment and GRPs data.
• Acquire data from secondary data sources and maintain databases/data systems.
• Perform post-analysis of categories and provide valuable insights.
• Work closely with vendor partners on data delivery and usage.

What you will need:

• Candidate must possess at least a Bachelors university degree in Business Administration, Statistics, Marketing or Finance.
• Minimum 1-2 years of experience in media/marketing research and analytics.
• Must be skillful in Microsoft Office (Excel, PowerPoint, and Outlook).
• Good with numbers and capable to transform raw data to information.
• Strong professional acumen, critical thinking and problem-solving skills.
• Experience using Kantar Infosys is a plus.
• Strong work ethic with ability to take initiative and to work independently and within a team
• Excellent time management skills with the ability to multi-task in high pressure situations.

About Mindshare

Mindshare, the global media agency network, and part of WPP, the largest marketing communications network in the world, has more than 7,000 employees, in 116 offices across 86 countries. Each office is dedicated to forging competitive marketing advantage for businesses and their brands based on the values of speed, teamwork and provocation. Mindshare’s network of people are acutely aware of what's happening in their city, and believe all great communication begins and ends in media. In 2014 Mindshare Asia Pacific was the only media agency to be ranked in the top ten in Campaign Asia’s Most Admired Companies survey, and was also seen as the best agency to work at in the region.Mindshare APAC has won over 250 awards in the past year - and counting, including the 'Campaign Asia Pacific Agency of the Year, 2013' and the SMARTIES™ APAC ‘Agency Network of the Year 2014’ for the second consecutive year. To learn more about Mindshare and our philosophy of Original Thinking, visit us at www.mindshareworld.com 

About Pakistan

The Pakistani media and entertainment industry expected growth in 2015 is 12%. The introduction of 3G and 4G along with a Cellular Mobile Teledensity of 63.3% makes Pakistan’s an exciting market with huge potential. The rapidly increasing 30 million user internet subscriber base with a 25% increase in broadbrand subscribers over the past one year shows optimistic growth for any media and advertising professional.

GroupM APAC is committed to fostering a culture of diversity and inclusion. Our people are our strength so we respect and nurture their individual talent and potential.