Description

Overview of job

We are seeking an Account Manager, to manage internal relationships with our partner agencies in WPP.

 This account management work involves not only understanding our clients’ goals and objectives and building lasting relationships, but also understanding our products, our market, and how we can bring data-driven solutions for the benefit of our clients. 

Most of these agency account relationships will be assigned/transferred to the candidate, and it will be his or her responsibility to not only maintain them, but also to upsell and increase our scope of work with each agency relationship.

Reporting of the role

This person will be our primary point of contact with all WPP agency partners across China.

This is a senior-level position reporting directly to the CEO. 

Job Location:

This job will be based in Shanghai, with occasional business-related travel to Hangzhou, Beijing, Guangzhou/Shenzhen/Hong Kong.

Measures of success –

Within the first three months:

• Take on 8 existing key WPP agency relationships and grow our business.
• Propose and sell at least 3 projects, and close at least 2 of them.

Within the second three months:

• Maintain existing client relationships, and propose follow-on work for each.
• Add 8 new WPP agency relationships, either on your own or via introduction from Longbow management.
• Propose at least 10 new projects, and close at least 5 of them.

Within the next six months:

• Add 20 new WPP agency relationships, either on your own or via introduction from Longbow management.
• Deliver 20 proposals for new work and close at least 10 of them.

Responsibilities:

• Build and manage relationships with WPP agency and related partner accounts (ie, other suppliers to WPP with whom we work).
• Serve as focal point for communicating with account leaders and ensure all      client’s requests are efficiently and effectively escalated to internal teams and all SLAs are hit.
• Develop and implement strategies for penetrating key WPP accounts, and maintain a high level of awareness for organizational changes, new developments, etc, with an aim to identify new business opportunities inside our key accounts.
• Lead sales pursuits for new business, coordinating with CEO and product management subject matter experts (within Longbow and within our key partners).
• Oversee development of project proposals, and deliver proposal to clients and prospects. Oversee contracts, invoicing, and payment matters. Serve as primary bridge between Longbow and our WPP agency clients and partners, and remain involved in all matters.
• Maintain client relationships after each sale, strengthening them with relationship building, education of our products’ and our market’s innovations, and continued/ongoing project work.

What you will need:

• Bachelor's Degree; a degree in Marketing, Advertising, or a Data Related business would be a big plus.
• At least five years of account management experience, where a core part of the job was to increase account penetration through upsell. 4A agency experience will be a big plus.
• This person must have done this same inside account management job before; this is an absolute requirement, and resumes not meeting this qualification will not be considered.
• Demonstrated ability to engage in find, sell and close new business; to meet and exceed a sales quota on an ongoing basis.
• Some understanding of how data empowers marketing is important.
• We want someone with a Consultative Selling focus: the ability to think creatively and strategically, and to work your way around problems and roadblocks. Ability to drive conversations with different stakeholders, ask probing questions, glean relevant information, develop your own points-of-view, and to document and interpret it for appropriate action.
• Self-starter, open to making mistakes, learning and helping the team. 

Contact:  Erin Rao

               [email protected]

* We request that all Candidates please reply in English and attach their resume in English. Thank you.

About Longbow

 Longbow is a Joint Venture between China’s leading mobile data company, and the world’s leading communications services group, employing almost 200,000 people working in 3,000 offices in 112 countries. 
Longbow was created to layer Location Science on top of mobile data, and to bring these innovations to the market for advertisers and marketers in Greater China.

Our vision is big: To harness the power of analytics to build the most robust location-based marketing platform in the world. Our big data resources are vast, proprietary and unparalleled, and we are seeking a select few leaders to join our team and help us further define and realise this vision.
 

About China 

China is now the second largest media market, and the world’s most vibrant digital market, growing at double the rate of the US. In 2013, China surpassed the US in e-commerce, and China leads the world in mobile with over 600m smartphone connections. The pace of change and the scale of China’s emerging consumer market are unparalleled in any other market. Global CEOs are looking to China to drive growth, and brands are rushing to keep pace.

If you want a future in media and communications, there is clearly no place more vibrant, challenging and exciting than China, where opportunities for you to innovate and grow are unparalleled.

GroupM APAC is committed to fostering a culture of diversity and inclusion. Our people are our strength so we respect and nurture their individual talent and potential.