MEC | Interaction Manager
Description
Overview
MEC Hong Kong is looking for an Interaction Manager to deliver SEM campaigns for key regional client and ensure smooth account coordination internally and externally with our clients. Working closely with the teams, you will be exposed to both the thinking and operationalisation of best-in-class innovation solutions that drive our clients’ business most efficiently.
Reporting of the role
This role reports to the Associate Director
3 best things about the job:
- Opportunity to interact and learn from the best people within MEC Hong Kong as well as across regional and global markets
- Working in the fast-growing agency in Hong Kong with the energetic and passionate team
- You will be able to work with the team on creating a campaign that not only fits the client's requirements but also exceeds them
Measures of success –
In three months, you would have:
- Have an understanding of the agency portfolio of clients
- Lead and engage respective clients
In six months, you would have:
- Train and mentor executives in your team
- Participate in new business pitches
In 12 months, you would have:
- Ability to independently manage campaigns with little supervision
- Ability to execute and optimise across all digital platforms
Responsibilities of the role:
- Delivery of SEM campaigns for a key regional client
- Assist with new briefs shared by the client and providing search recommendations
- Deliver clear feedback to the entire regional and global client team on search recommendations and performance.
- Create best practice in search processes to be used across all APAC teams handling the regional client.
- Keep our internal team and clients up to date with the latest innovations and developments in search, particularly those that are applicable to the finance industry.
- Deliver excellent account management and superb internal communication skills.
- Ensure campaign set-up follows best practice and global guidelines in terms of structure, ad extensions, and more.
- Ensure campaigns are optimized regularly and deliver outstanding campaign performance.
- Ensure financial process is followed in terms of creation and invoicing of signed search plans.
- Production of client reporting with suitable commentary, highlighting actionable insights
What you will need:
- 3-5 years’ experience in SEM
- Strong understanding of Google Adwords, Yahoo and Baidu.
- Familiar with other search engines including Naver and Daum.
- Written and spoken English and Chinese
- Familiar with other Google properties as well as performance marketing channels.
- Up-to-date with SEM Industry changes and the latest practices and procedures
- Attention to detail with good levels of accuracy
- Experience with bid management platforms
About MEC
MEC is committed to growth. Growth for our people, our clients and our industry. MEC pushes the boundaries of what’s possible in order to thrive in ~ Ad Ops ~ Analytics ~ Brand Partnerships ~ Content Marketing ~ Data ~ Insight ~ Integrated Planning ~ Mobile ~ Multi-cultural ~ Performance Marketing ~ Planning & Buying ~ Programmatic ~ Search ~ Social ~ Sport, Entertainment & Cause Marketing. Our 5,000 highly talented and motivated people work with category leading advertisers in 93 countries and we are a founding partner of GroupM. To find out more, visit us at www.mecglobal.com #dontjustlivethrive
Hong Kong market overview
Hong Kong’s small yet highly dynamic and efficient media market means it gets to operate with agility. Its internet and digital penetration continues to grow year-on-year, and has the highest smartphone penetration in Asia Pacific at 87%, while tablet ownership clocks in at 57%. Hong Kong’s digital market boasts a healthy mix of local, regional and global players, providing new opportunities in the media space.
If you want a future in media and communications, and believe in Hong Kong’s belief of “work hard, play hard”, there is clearly no place more vibrant, challenging and exciting than Hong Kong, where opportunities for you to innovate and grow are unparalleled.