Strategic Planning Manager – Leading Automobile brand
Description
Overview of job
Serve import auto client, develop integrated media strategy (traditional + digital). Manage campaign execution with team, ensure KPI achievement. Daily communication with client marketing team.
Reporting of the role
This role reports to Associate Director. Supported by a supervisor and an executive.
3 best things about the job:
- Opportunity to test most popular channel (VR, broadcast, content marketing, etc.)
- Chance to touch the top performance car
- Excellent team & client environment
Measures of success –
In three months:
- Familiar with Mindshare internal process
- Campaign execution and quality control
In six months:
- Familiar with client’s product line and build media strategy
- Build relationship with client
In 12 months:
- Ability to finish a campaign proposal individually
- Present an entire plan to the client
Responsibilities of the role:
- Responsible for traditional + digital media plan development
- Communication with vendor for media proposal
- Responsible for campaign reporting
- Campaign execution quality control and management
- Client daily communication
- Finance status control
What you will need:
- Over 4 years’ experience on strategic planning or digital planning
- Experience on developing media plan individually
- Auto client service experience preferred
- Skilled on presentation and media plan development
- Familiar with data analysis (media spend, performance, consumer insight, etc)
- Programmatic buy knowledge preferred
- Fluent on written and oral English
- Familiar with Microsoft office tools (PPT, excel, word)
About Mindshare
Mindshare, the global media agency network, and part of WPP, the largest marketing communications network in the world, has more than 7,000 employees, in 116 offices across 86 countries. Mindshare APAC has won over 300 awards in 2014/2015 and was the most awarded agency at the 2015 Campaign Asia Awards Festival. Mindshare was also recognised as the SMARTIES™ APAC ‘Agency Network of the Year 2015’ for the third consecutive year. Mindshare is also home to The 2015 Festival of Media Asia Pacific Rising Star – Jason Maggs.
To learn more about Mindshare and our philosophy of Original Thinking, visit us at www.mindshareworld.com
About China
China is now the second largest media market, and the world’s most vibrant digital market, growing at double the rate of the US. In 2013, China surpassed the US in e-commerce, and China leads the world in mobile with over 600m smartphone connections. The pace of change and the scale of China’s emerging consumer market are unparalleled in any other market. Global CEOs are looking to China to drive growth, and brands are rushing to keep pace.
If you want a future in media and communications, there is clearly no place more vibrant, challenging and exciting than China, where opportunities for you to innovate and grow are unparalleled.
GroupM APAC is committed to fostering a culture of diversity and inclusion. Our people are our strength so we respect and nurture their individual talent and potential.