Description

We are seeking for an in-house Senior Copywriter to provide creative solutions to a certain Auto/Health Care/Financial/3C digital products clients at Maxus Shanghai. You will work as the key contact for internal staff in aligning with 3rd party creative parties in order to realize digital creative strategies and solutions.

Reporting of the role

This role reports to the Digital Business Director, Maxus Shanghai.

3 best things about the job:

1. Young and like-minded colleagues working together.
2. Opportunity to hone digital skills and knowledge across the spectrum of digital channels/platforms, through interacting and learning from our team of digital specialists.
3. Grow with a young/passionate and diverse team.

Measures of success –

In three months:

• Demonstrated understanding of the client challenges and content requirements.
• Able to adapt creative material based on client brief.

In six months:

• Have demonstrated excellent communication skills and a willingness to be ‘in the trenches’ with extended teams
• You will co-work with media planning team in project initial stage to deliver creative concept/digital activity design.

In 12 months:

• Be leading the copywriting output for Maxus; setting and maintaining a high standard for all copy assignments.
• Streamline and strengthen partner eco-system- Work towards building a strong partnership network and finding some great creative and innovative concepts/ideas.

Responsibilities of the role:

• Writing copy for digital solutions and campaigns
• Staying up to date with social, digital, and technology trends.
• Contributing to product development and evolution.
• Take part in project brainstorming and responsible for generating original and outstanding creative idea.
• Build, execute and control the quality of creative strategy/ advertisement development for different digital sites.
• Taken solid ownership of the digital product and built an understanding of how this can best benefit your clients in conjunction with the other media division experts you partner with.
• Conceptualizing and creating creative presentations.
• Collaborating with cross-functional teams, including client servicing and tech
• Make sure that work is completed on time and that final products meet the expectations of clients by collaborating with cross-functional teams, including client servicing and tech.

What you will need:

•  4 years+ of copywriting experience in advertising, digital marketing, social media or publishing.
• Digital or Content campaign experiences is a must.
• Good team player, responsible, mature and detail-minded
• Able to work on multi-task and committed to rigid deadlines
• Good communication and presentation skill

About Maxus

Maxus builds innovative plans that result in consumer actions for our client’s brands through our passion, agility, collaboration & entrepreneurial culture.  It’s our consumer centric focus, innovation in channel application and market leading leverage that helps to differentiate us in any of the markets that we operate in around the globe. We bring all of this to life through our talented people, our unique ways of working, our tools and data pipes that fuel truths, ideas and recommendations based on achieving business not media objectives.  We love what we do, we do what love and we hope you will to.  To find out more, please visit us at http://maxusglobal.com.

About China

China is now the second largest media market, and the world’s most vibrant digital market, growing at double the rate of the US. In 2013, China surpassed the US in e-commerce, and China leads the world in mobile with over 600m smartphone connections. The pace of change and the scale of China’s emerging consumer market are unparalleled in any other market. Global CEOs are looking to China to drive growth, and brands are rushing to keep pace.

If you want a future in media and communications, there is clearly no place more vibrant, challenging and exciting than China, where opportunities for you to innovate and grow are unparalleled.

GroupM APAC is committed to fostering a culture of diversity and inclusion. Our people are our strength so we respect and nurture their individual talent and potential.