Media Planning Manager
Description
Overview of the job:
The chosen candidate will develop strong communication recommendations that deliver great results for our clients across channels in the home appliances and FMCG sectors. You'll deliver full connection planning recommendations and offer resourceful problem-solving both internally and externally while developing and maintaining strong client relationships. You will oversee preparation of media plans and other deliverables, and supervise media plan implementation.
Reporting of the role:
This role reports to the Connection Planning Director.
3 best things about the job:
- You will join a team that believe in the getting the best work done during your career by working hard, playing harder and eating hardest.
- You will be working with an incredibly diverse group of people from all over the world who really are experts in their field
- The chance to work with an award winning media agency
Measures of success:
In 3 months, you would have:
- Started to build relationships with the key decision makers within the client and agency organisations
In 6 months, you would have:
- Proven yourself as a reliable point of contact for client stakeholders
In 12 months, you would have:
- To anticipate what is needed to stay on track to secure, grow and solidifying client relations, and to take action appropriately
Responsibilities of the role:
- Be a strategic partner for a portfolio of clients across home appliances and FMCG.
- Understand the client’s market position to develop and present optimal communication solutions against all briefs.
- Set viable objectives and KPIs, and recommend/develop measurement methodologies against all briefs.
- Develop and build relationships with clients, be a trusted advisor on account requirements.
- Work with media partners across different platforms for ideation, negotiation and implementation.
- Work with internal specialist resources and group resources.
- Work with the team on competitive reporting and analysis.
- Facilitate cross-team learning and knowledge sharing.
- Mentor the team and work with them on KPIs and performance appraisals.
What you will need:
- 5-6 years’ experience in a media agency or related marketing experience.
- Experience working with multiple stakeholders, e.g. suppliers, advertising/communication agencies, media owners and internal specialist resources.
- Shows a depth of understanding of the industry, business, brands and consumers in client conversations
- Passion for data, insights and ideation.
- Strong communication and presentation skills.
- Fluent spoken and written English
About Mindshare
Mindshare, the global media agency network, and part of WPP, the largest marketing communications network in the world, has more than 7,000 employees, in 116 offices across 86 countries.
Each office is dedicated to forging competitive marketing advantage for businesses and their brands based on the values of speed, teamwork and provocation. Mindshare’s network of people are acutely aware of what's happening in their city, and believe all great communication begins and ends in media.
In 2014 Mindshare Asia Pacific was the only media agency to be ranked in the top ten in Campaign Asia’s Most Admired Companies survey, and was also seen as the best agency to work at in the region.
Mindshare APAC has won over 250 awards in the past year - and counting, including the 'Campaign Asia Pacific Agency of the Year, 2013' and the SMARTIES™ APAC ‘Agency Network of the Year 2014’ for the second consecutive year. To learn more about Mindshare and our philosophy of Original Thinking, visit us at www.mindshareworld.com
Thailand market overview
In a population of 69 million people, Thailand’s mobile penetration is at a whopping 120% with smart phone penetration at 50%. Digital spend has grown 38% year-on-year since 2013 and most people are now accessing the internet via mobile devices. Bangkok is one of the top Facebook cities in the world and Thailand ranks high in time spend viewing YouTube.
The FTA TV market is also changing rapidly with 24 new commercial digital channels launched in 2014. The audience fragmentation, following years of a virtual FTA TV duopoly, is creating huge trading and content opportunities. Thailand is one of the fastest-growing media markets in the region. Those looking for a rewarding and dynamic career in media have no better place to be than Thailand.