Description

Overview of job

GroupM Connect is seeking a marketing professional that is curious about the world of digital performance marketing. You will contribute and bring Performance-based digital campaigns to live for our clients across various industries. 

3 best things about the job:

1. A fun environment that combines the best of being entrepreneurial whilst at the same time being part of the largest marketing services group in the world
2. Working within among the one of the largest Malaysian Performance Marketing team who constantly push the boundaries of digital marketing
3. A revenue driving role with the market leader in a high growth sector of the marketing services industry

Measures of success –
In three months:

• To be able to execute digital campaigns with minimum supervisions from the Manager
• To be able to have an understanding of the roles and features of various digital platforms

In six months:

• To have POV on how a good campaign should be executed and when or what platform is needed based on campaign objectives
• To be able to work independently and in a team. Contribute to strategy building for a campaign

In 12 months:

• To have a fruitful and objective based discussion with the account teams on how digital platforms can support or be a key driver of a campaign
• To be able to set clear goals and KPIs for all proposed campaigns

Responsibilities of the role:

• Strategically build, manage and optimize digital campaigns on major websites. Google, Facebook, LinkedIn, Twitter
• To strategize, execute and manage Digital Marketing activities of established local and global brands across multiple industries
• To develop a clear understanding of SEO, identify upselling opportunities and be heavily involved in SEO implementation projects
• To develop a clear understanding of Site Audits and LPOs, identify upselling opportunities and be heavily involved in these projects
• Analyze campaign performance and make statistically stable and relevant optimizations and recommendations
• Closely monitor digital campaigns performance to ensure KPI and campaign objectives are met
• Assist Managers in Research & Development of new products and services
• Attain Google AdWords and Analytics certifications
• Attain Facebook Studio Edge certifications
• Manage and work closely with clients with minimum supervision

What you will need:

• 2 years working experience in Digital Marketing or relevant industry
• Strong analytical, problem solving and time management skills
• Creative and a good team player
• Knowledge of digital marketing preferred
• Proactively seek feedback on your work to take it to the next level
• Detail oriented, responsive to deadlines and able to multitask
• Ongoing interest in digital marketing, industry trends, best practices and emerging technologies
• Client servicing experience and good interpersonal skills
• Knowledge and experience in the Paid Search & SEO is an added bonus

About GroupM

GroupM is the leading global media investment management company serving as the parent to WPP media agencies including Mindshare, MEC, MediaCom, Maxus, and Essence, as well as the programmatic digital media platform, Xaxis, each global operations in their own right with leading market positions. GroupM’s primary purpose is to maximize performance of WPP’s media agencies by operating as leader and collaborator in trading, content creation, sports, digital, finance, proprietary tool development and other business-critical capabilities. GroupM’s focus is to deliver unrivaled marketplace advantage to its clients, stakeholders and people. 

Discover more about GroupM at www.groupm.com
Follow @GroupMAPAC on Twitter
Follow GroupM on LinkedIn - https://www.linkedin.com/company/groupm

About Malaysia

As Malaysia moves towards its goal of becoming a developed nation by 2020, we can see this ambition come to life through the digital literacy of its consumers. This market will provide endless opportunities for marketing, media and branding professionals to hone their skill as it transits rapidly from manually-managed traditional media to programmatic new media.

Malaysia is one of the focus markets for securing the latest versions of our global programmatic technology, data management platforms and cross-media analytics. Those looking for an exciting and challenging career in media have no better place to be in than Malaysia.

GroupM APAC is committed to fostering a culture of diversity and inclusion. Our people are our strength so we respect and nurture their individual talent and potential.