The marketing analyst supports the marketing analytics director and the Maxus Intel team, to deliver on great data and digital-driven work for our clients.  You will play a key role in producing modelling insights for analysis to help drive optimal response to media.

Reporting of the role

This role reports to the National Marketing Analytics Director.

Office location:  Melbourne

3 best things about the job:

1. Your work will make a real impact on what our brands do with their media activity
2.  You will work in an environment where we constantly try to push the boundaries of media analytics
3. You will work with teams of passionate media experts, within an agency that leans into change at every opportunity

Measures of success –

In three months:

• Contributed key elements to a media mix model project
• Contributed to ad hoc reporting/analytics projects for key clients.
• Been trained on our standard media and audience tools (e.g. Asteroid, Matrix, Nielsen AQX)

In six months:

• Led the analytics portion of 1-2 advanced analytics projects
• Consistently contributed to ad hoc reporting/analytics projects for key clients.
• Played a support role in the analytics portion a new business pitch
• Started to create a working relationship with client analytics teams
• Earned the trust of client partner teams, having them turn to you for assistance in making their own basic data analysis more meaningful

In 12 months:

• Contributed to the insights and actions portions of 1-2 advanced analytics projects
• Helped improve how execs and assistants in the  client partner teams use data  in their day to day roles
• Consistently delivered analytics projects that support the business teams’ recommendations
• Made a key contribution to a new business pitch or two from a data planning point of view

Responsibilities of the role:

• Building media mix models: econometric models to determine the sales/leads response on media and marketing activity.
• Use statistical approaches to gain insights for clients using an array of data sources
• Assisting on the execution of analytics projects: from standalone marketing analytics projects, to projects as part of broader strategy planning,
• Support the Marketing Analytics Director in general operations when required, including:

1. Drafting scope documents
2. Managing client invoicing
3. Contribute to new business pitches when required
4. This might include presenting, creating content and any other areas requested by senior pitch staff.
5. Champion better use of software and technology within Maxus
6. Tools include Tableau, and standard media tools such as Roy Morgan Asteroid
7. Champion better use of data and analytics within Maxus 
8. This includes all available data sources and GroupM trading tools.
   
   What you will need:

• Advanced Excel skills
• Crucial to have attention to detail with high levels of accuracy
• Ability to build regression models using R and Eviews
• Ideally some experience with data viz platforms such as Tableau and/or Datorama
• The ability to build relationships & collaborate with client partner teams internally
• The ability to work autonomously when required
• 1-2 years’ experience in an analyst role ideally as a media analyst or from another relevant field.
• Ideally a basic understanding of the media landscape, the platforms and metrics we use e.g. Sizmek, Adwords, Google Analytics
• Ideally a basic understanding of the marketing funnel
• To be a collaborative team player that supports the client teams
• Numeracy and attention to detail that is second to none
• A problem solving mentality
• The ability to think laterally and identify discrepancies in data/data visualisation/results
• The ability to “think outside the square” and source proxy data sources when client data is not available
• Energetic and creative optimist who is always looking to do and try things differently

About Maxus
Our team of around 2,500 people across 55 markets worldwide work for some of the world’s most well-known advertisers. Maxus has been the fastest growing agency network over the last five years, and at the heart of this sits our mantra of Leaning into Change. We embrace technology and innovation, challenging our clients to move forward; providing solutions that deliver tangible benefit to their business.

We are driven by our internal PACE values: Passionate, Agile, Collaborative and Entrepreneurial. We hire, train and reward based on these behaviours. While Maxus operates with the freedom of smaller independent agency, it is still able to draw on the resources of GroupM. This has allowed us to provide each of our talent the opportunity to reach their potential. To learn more about Maxus, visit us at http://maxusglobal.com.au 

At Maxus Australia, we have two offices - Sydney, and Melbourne. We look after some of the best brands in market, including Aldi, Fiat Chrysler Group, Hungry Jack’s, and Jetstar. We have been listed in BRW’s Great Places To Work for two years running.

About GroupM

GroupM leads and shapes media markets by delivering performance enhancing media products and services, powered by data and technology. Our global network agencies and businesses enable our people to work collaboratively across borders with the best in class, providing them the opportunity to accelerate their progress and development. We are not limited by teams or geographies; our scale and diverse range of clients lets us be more adventurous with our business and talent. We give our talent the space, support and tools to innovate and grow.

Discover more about GroupM at www.groupm.com
Follow @GroupMAPAC on Twitter
Follow GroupM on LinkedIn - https://www.linkedin.com/company/groupm

GroupM APAC is committed to fostering a culture of diversity and inclusion. Our people are our strength so we respect and nurture their individual talent and potential.