Description

Overview of job

As the Senior SEM Specialist, you will be dedicated to servicing both existing clients and supporting new business initiatives, including pitch development and proposal presentations. Your primary responsibility will be to grow and maintain Maxus SEM projects, as well as supporting other GroupM agency clients as demand requires. Your secondary emphasis will be on forthcoming new business.

Reporting of the role

This role reports to the Search Manager.


3 best things about the job:

• Working in the fastest-growing agency in Hong Kong with a team who are passionate and have PACE.
• Opportunity to learn SEM planning tactics by managing a diverse set of categories: Banking & Financial, Travel, Luxury, Fashion and FMCG.
• Opportunity to learn integrated digital planning skills and develop strategic mindset by working with digital team and core team leadership closely.

• Ability to manage day-to-day SEM performance optimization and implementation
• Become a trusted team member to ensure efficient SEM plan which is well integrated with the overall digital media strategy

• Have the ability to independently manage SEM campaigns with little supervision
• Be able to proactively propose SEM planning solutions to drive high performance results for the business

• Develop a SEM planning recommendation independently
• Handle the implementation process independently
• Present the performance review and evaluation deck to client

• Client facing and work close with other planning teams to establish and achieve specific media goals and objectives
• Ensuring client campaigns are budgeted accurately and include up to date SEM best practices.
• Plan, develop and execute efficient performance driven plan
• Monitor and optimize the results of SEM campaigns as well as provide reports with insights and suggested optimizations on SEM planning
• Work closely with dynamic and international team members to meet tight deadlines

• Minimum of 2 -3 years’ experience in a progressive digital planning / SEM agency
• Proficient in data study and passionate in developing career in digital performance planning
• Report to the SEM Manager directly with the support of an executive in daily operation
• Good in people and client communications skills
• Must speak fluent Cantonese and be eligible to work in Hong Kong

About Maxus

Maxus builds innovative plans that result in consumer actions for our client’s brands through our passion, agility, collaboration & entrepreneurial culture.  It’s our consumer centric focus, innovation in channel application and market leading leverage that helps to differentiate us in any of the markets that we operate in around the globe. We bring all of this to life through our talented people, our unique ways of working, our tools and data pipes that fuel truths, ideas and recommendations based on achieving business not media objectives.  We love what we do, we do what love and we hope you will to.  To find out more, please visit us at http://maxusglobal.com.

About Hong Kong

Hong Kong’s small yet highly dynamic and efficient media market means it gets to operate with agility. Its internet and digital penetration continues to grow year-on-year, and has the highest smartphone penetration in Asia Pacific at 87%, while tablet ownership clocks in at 57%. Hong Kong’s digital market boasts a healthy mix of local, regional and global players, providing new opportunities in the media space.

If you want a future in media and communications, and believe in Hong Kong’s belief of “work hard, play hard”, there is clearly no place more vibrant, challenging and exciting than Hong Kong, where opportunities for you to innovate and grow are unparalleled.