Strategic Communication Planning (CPA) Leader
Description
You will lead the operation of the largest category business of some FMCG account globally, via smarter media solutions, the integration of all the relevant business areas offered by MediaCom, GroupM, WPP, and the profitability of that business. It requires strong leadership, cutting edge media expertise, communication skills and management skills coupled with control over many delegated tasks.
Reporting of the role
This role reports to the GM in MediaCom GZ.
3 best things about the job:
- Brand: You will be leading the biggest business of some FMCG account Globally in the most dynamic market- China & oversee HK TW operations.
- The Team: You will be part of a leadership team & will lead a team of over 16 passionate individuals across levels to achieve the breakthroughs on the business.
- Experience: This role will provide you a futuristic platform to excel in the most dynamic & digitally advanced market on the most exciting & largest business of the most prestigious account.
Measures of success –
In three months:
- Gotten an understanding of the agency portfolio of clients.
- Come up to speed with MediaCom’s value proposition specific to the importance of the right social and digital approach
- Started to build relationships with the key decision makers within the client and agency organizations.
In six months:
- Proven yourself as a reliable point of contact for client stakeholders
- Played a crucial role in developing media guidelines and strategies for the year.
In 12 months:
- Been involved in generating new business and developments
- Anticipated what is needed to stay on track to secure, grow and solidifying client relations, and to take action appropriately.
Responsibilities of the role:
- Act as a leader, overseeing and supervising all aspects of media planning, client, agency and company network relations and positive development within portfolio of clients to ensure the highest possible level of client service and product delivery
- Compile and input into individual goal setting for all members of the team and ensure regular discussion and appraisal meeting of these objectives and adherence to job specifications
- Ensure to have a regular and open dialogue with all people in your teams and have a clear view of their career progression capabilities
- Plan, direct and manage team structure and resource allocation for each client to ensure optimum and adequate resource for each client.
- Seek out and exploit all opportunities with current clients to strengthen relationship, create new revenue streams and to improve overall company rating with client.
- Ensure all members of team attend and complete all relevant company training courses.
- Seek new business opportunities for company at every opportunity.
- Be an advocate of creative media thinking to all members of the team.
- Have frequent contact with senior level of direct media owners to facilitate company profile and in the development of initiatives.
- Act as an ambassador for company to all external parties at all times and to clearly understand and be able to communicate the company objectives, culture and credentials.
What you will need:
- As our core leader, we expect you are client focused and take a direct role in the running of the department and the wider agency.
- Proven track record of minimum 10- 15+ years’ experience in leading major client businesses
- Exceptional leadership, business and interpersonal proficiency
- Prior thriving managerial experience
- Possess commercial awareness and demonstrated business acumen
- Possess good verbal and written communication skills as well as strong selling skills
- Possess sound financial management skills
- Conduct all business relationships in an efficient, courteous and straightforward manner and able to resolve any issues in a consistent, fair and objective manner.
- Possess thorough market and industry knowledge – historical and current and to identify opportunities
- Possess thorough client knowledge – also client’s market and competitors’ information
- Have top-line knowledge of the broader picture – other markets and key clients
- Proficient in English. Understanding of Mandarin is a plus though not mandatory.
About MediaCom
As The Content + Connections Agency, we believe everything is connected. At MediaCom, our unique approach to planning and buying across Paid, Owned and Earned media optimises our clients’ entire system, not just individual channel silos. ‘Content’ is any form of consumer messaging that connects brands to their consumers, while ‘Connections’ ensures no dead ends or wastage through disconnected content.
We look beyond our own expertise and assess the bigger picture: How do we all play a role within our clients’ broader communications system? Through our uniquely connected eco-system of diverse communications experts working we achieve this - interpreting the bigger picture and fuelling future business success. To learn more, visit us at www.mediacom.com
The candidate in this role will be eligible for not only MediaCom and GroupM training programmes, but for multi-disciplinary senior leadership training from WPP’s Aspire programme.
China market overview
China is now the second largest media market, and the world’s most vibrant digital market, growing at double the rate of the US. In 2015, China surpassed the US in e-commerce, and China leads the world in mobile with over 650m smartphone connections. The pace of change and the scale of China’s emerging consumer market are unparalleled in any other market. Global CEOs are looking to China to drive growth, and brands are rushing to keep pace. This is especially true for this brief as a brand here is a global leader in sales value and volume so intrinsic for the company’s global success.
If you want a future in media and communications, there is clearly no place more vibrant, challenging and exciting than China, where opportunities for you to innovate and grow are unparalleled.
GroupM APAC is committed to fostering a culture of diversity and inclusion. Our people are our strength so we respect and nurture their individual talent and potential.