Digital Manager – Media Lab, Australia

Overview of job
MediaLab is looking for a Digital Manager to work in a bespoke agency for the Westpac Banking Group. In a very unique digital consultative role, you will work closely with the client media, strategy and product teams to deliver digital outcomes across a range of Westpac brands.

Reporting of the role

This role reports to the Digital Director

3 best things about the job:

1. You will work on one of the largest accounts in the market, in an agile start-up environment
2. You are surrounded by digital expertise, with exposure to all forms of performance and brand digital.
3. You will work with an advanced media client who pride themselves on best-in-class digital media and technology

Measures of success –
In three months:

• Built strong relationships with the client, publishers and tech providers within the digital ecosystem
• Developed strong working relationships with cross-functionally with internal teams (digital/traditional media)
• Good knowledge of Westpac’s business and products
• Planning and delivering client campaigns, across display, video and social

In six months:

• Motivated, coached and inspired your team to ensure they are constantly being developed, producing best in class work.
• Developed trust from the client and is perceived as a digital leader within their business.
• Clearly understand Westpac’s business and how digital can help push their business forward.

In 12 months:

• Improved the client outcomes, having shaped the progress of digital initiatives throughout the year
• Built processes to help streamline workflows and improve the value of the agency output
• Be an important digital leader in the agency, driving thought leadership and digital passion within the agency.

Responsibilities of the role:

• Leading campaign delivery, from campaign planning with the Media Lab planning team through to campaign implementation across a range of tech environments
• Works collaboratively with the wider Westpac team to drive performance across digital campaigns.
• Ensures high quality, insightful and regular reports are delivered to the client.
• Building processes within the agency, streamlining workflows within and across teams while driving the highest quality output.
• Drives leadership across the team, with the ability to influence in a positive manner, both internally and externally.
• Lead publisher relationships, ensuring that media owners are aligned with campaign and agency objectives

What you will need:

• Minimum 4 years’ experience in digital media, particularly display and programmatic.
• Experience managing people
• Understanding of the Australian media landscape.
• Experience with working with 3rd party media vendors
• Strong presentation skills
• Proven ability in client relationship management
• Demonstration of excellent attention to detail
• Good knowledge of data targeting, technology, tracking, measuring and analytics.

About Media Lab

Media Lab is a new media agency within GroupM that has been independently designed to manage the planning and buying for the Westpac Banking Group.

Media Lab prides itself on mobilising the best resources in market to effectively utilise both client, market and media data to make informed decisions on both creative and innovative media strategies which are applied across the breadth of the Westpac Brand Portfolio.

Want to learn more about Media Lab? Take a look at our careers page here

About GroupM

GroupM leads and shapes media markets by delivering performance enhancing media products and services, powered by data and technology. Our global network agencies and businesses enable our people to work collaboratively across borders with the best in class, providing them the opportunity to accelerate their progress and development. We are not limited by teams or geographies; our scale and diverse range of clients lets us be more adventurous with our business and talent. We give our talent the space, support and tools to innovate and grow.

Discover more about GroupM at www.groupm.com
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