GroupM I Director (Activation & Content)

Social Media & Content Bangkok, Thailand


Description

Position at GroupM

Overview of job
As the strategic important unit of MEC, is to help drive content related business to the industry leading position which also be in line with Content. ESP focuses on Content Strategy, Content Creation and Content Distribution, to provide kinds of connected content solutions to clients, including drama, TV and digital program, sports, events, and creativity, etc.

Reporting of the role

This role reports to Managing Partner, ESP team

3 best things about the job:

  1. Work in the fast growing content marketing segment in the industry with broad product portfolio of a prestigious clients
  2. Grow with a young/passionate & diverse team.
  3. An opportunity to learn from the best and gain invaluable experience both from a strategic and on-ground level.

Measures of success –

In three months:

  • Demonstrated the understanding of the industry in terms of the real working performance, the feedback from MEC team members, account teams and key clients.
  • Got familiar with internal processes.
  • Connected with key external media vendors.

In six months:

  • Understood the clients’ business well and worked closely with MEC teams for content strategy development and execution supervision.
  • Successfully delivered business target.
  • Independently developed the new business plan based on the business understanding.  
In 12 months
  • Lead a happy and productive team to provide high quality service to the client and keep on exceeding client's expectation


Responsibilities of this role
  • Develop and implement the business plan with the targets.
  • Propose the professional content strategy according to the client’s request.
  • Working together with MEC teams to build up the media resource pool, to evaluate and propose the content opportunities to the clients.
  • Independently lead the content related meetings/projects/workshops, and build the good relationship with relevant senior clients.
  • Supervise the MEC Access team to deliver the high quality works.
  • Build up/maintain the good relationship with major media planner.
  • Help the team be a successful connected content solutions provider.

What you will need:

  • Fully understand the content industry, with deep insight of content future trend.
  • Strong relationship with media planner, including digital media, production house, etc.
  • Fluent English communication
  • Excellent leadership skills for team development.
  • Well communication skills internally and externally.
  • Good strategic thinking.

About GroupM

GroupM leads and shapes media markets by delivering performance enhancing media products and services, powered by data and technology. Our global network agencies and businesses enable our people to work collaboratively across borders with the best in class, providing them the opportunity to accelerate their progress and development. We are not limited by teams or geographies; our scale and diverse range of clients lets us be more adventurous with our business and talent. We give our talent the space, support and tools to innovate and grow.

Discover more about GroupM at www.groupm.com
Follow @GroupMAPAC on Twitter
Follow GroupM on LinkedIn - https://www.linkedin.com/company/groupm

About Thailand

In a population of 69 million people, Thailand’s mobile penetration is at a whopping 120% with smart phone penetration at 50%. Digital spend has grown 38% year-on-year since 2013 and most people are now accessing the internet via mobile devices.  Bangkok is one of the top Facebook cities in the world and Thailand ranks high in time spend viewing YouTube.

The audience fragmentation, following years of a virtual FTA TV duopoly, is creating huge trading and content opportunities. Thailand is one of the fastest-growing media markets in the region. Those looking for a rewarding and dynamic career in media have no better place to be than Thailand.

GroupM APAC is committed to fostering a culture of diversity and inclusion. Our people are our strength so we respect and nurture their individual talent and potential.