Description

Work the Future! Start your career with GroupM Philippines and be globally competitive in the industry. 

OOH Media planner cum buyer is responsible for thinking creatively and coming up with innovative strategies to ensure their OOH plans reach the right target audience in the most effective way possible. They should be able to assess and analyze the impact and suitability of different types of OOH platforms for targeting a specific market that their client wants to reach.

Reporting of the role

This role reports to the GroupM Head-of-Out-of-Home

3 best things about the job:

1. Career progression is ensured through outstanding performance, dedication and enthusiasm. There is an opportunity to be promoted into a managerial position within two to three years.
2. Training is mainly provided ‘on-the-job’ gaining first-hand experience under the guidance of senior colleagues in the team.
3. Afterwards, growth and success are dependent on the planner/buyer contributions in achieving target revenue and gaining diverse skill sets to be an expert on all aspects of OOH planning, buying, implementation and evaluation.

Measures of success –

In three months:

• Understand clients/brands OOH planning and buying behaviour
• Perform planning/buying functions with minimum supervision

In six months:

• Can coordinate and attend brand/agency briefing on her/his own
• Independent planning/buying capability

In 12 months:

• Can help look and explore potentials for OOH only clients
• Ability to assess/evaluate/identify excellent trading opportunities

Responsibilities of the role:

Having a clear understanding of clients and brands’ marketing and OOH media objectives and strategies is key. Working independently and later on supporting the team by successfully identifying potential revenue generating opportunities are expected from the successful candidate for this position.

What you will need:

• It is important to have an OOH media planning /buying background even if only for a short period of at least one to two years from an agency
• The candidate should have extensive knowledge on the lists of both site and production vendors in Metro Manila and provincial areas
• Should be able to present and defend plans to clients and agencies. Willing to sort out granular details. Highly capable of multi-tasking and massive coordination among vendors, agency teams, clients, etc. Highly analytical and excellent in doing ppt. decks and xl sheets.
• Integrity is everything – good reputation in the OOH industry a must.

About GroupM

GroupM is the leading global media investment management company serving as the parent to WPP media agencies including Mindshare, MEC, MediaCom, Maxus, and Essence, as well as the programmatic digital media platform, Xaxis, each global operations in their own right with leading market positions. GroupM’s primary purpose is to maximize performance of WPP’s media agencies by operating as leader and collaborator in trading, content creation, sports, digital, finance, proprietary tool development and other business-critical capabilities. GroupM’s focus is to deliver unrivaled marketplace advantage to its clients, stakeholders and people. 

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About Philippines

In recent years, the Philippines has emerged as one of the fastest growing economies in Southeast Asia. Al-Jazeera noted the market demonstrating “an unprecedented period of macro-economic buoyancy and political stability”, spurring both domestic and international business growth.

It is also one of the largest and fastest growing digital markets in Southeast Asia, with growth expecting to increase exponentially in the next few years. With a population of 108m and where the internet penetration is predicted to hit 50% in 2017, coupled with the Philippines’ vibrant economic growth and the expansion of its digital footprint makes it an exciting place for media players and talent to be.

GroupM APAC is committed to fostering a culture of diversity and inclusion. Our people are our strength so we respect and nurture their individual talent and potential.