Search and eCommerce Director
Description
In this role, you will ensure high standards in Search and eCommerce in our Guangzhou office with a strong focus on SEO and e Commerce. You will work for one of the most iconic advertisers – Procter and Gamble - and drive thought leadership for the client as well as the staff.
You will also bear the responsibility to ensure that MediaCom is considered by the client to be the most knowledgeable partner in performance related measures.
Reporting to National Head of Search and eCommerce
3 best things about the job:
1) You work with one of the biggest global FMCG clients meanwhile leading new performance marketing business
2) With an amazing team in Ecommerce/ Search as along with Communication Planning Team
3) In one of the most dynamic areas of communication: performance marketing
Measures of success –
In three months, you would have:
In three months, you would have:
- Connected with all the teams in Guangzhou office
- Worked with Communication Planning Team to build best-in-class ecomm operation
- Analyzed the current status on Search and eCommerce within Guangzhou office
In six months, you would have:
- Secured client satisfaction in the Search and eCom projects
- Facilitated best practice sharing
- Build confidence to client and planning team with high quality delivery
- More comprehensively connected with relevant people/companies in the market esp with Search and eCom companies
- Conducted training sessions and workshops within Mediacom Guangzhou and with clients
- Contributed to new business
- Gave feedback to your direct reports
- Have a clear training plan for your team in place
- Keep all search/eCommerce team member with valid Baidu certificates
Secured that MediaCom Guangzhou is a leading agency in Digital Performance Marketing
Won new business in this area
Secured a low turnover rate in staff
Responsibilities of the role:
Financial
- Ensure forecast revenue and cost are met
- Responsible for effectively managing the Search and eCommerce spend
Strategy
- Control and be responsible for the development of a holistic performance strategy including Search and eCommerce
- Ensure that Performance best practice and consistency of performance planning and delivery are enforced across the team
- Be an internal and external face for all digital performance related topics
- Have good relation with the relevant Search engines and eCommerce platforms in order to profit from innovation or other new/exclusive advertising opportunities
- Maintain knowledge of client's business, competition and latest industry news and trends.
New Business
- Lead new business efforts by preparing proposals, research and data collection
- Actively participate in organization and development of new business pitches
Client Interaction
- Participate in calls and meetings
- Lead calls when they are relevant to work that has been produced by the Search Manager
- Provide analysis and executive summary for quarterly & annual activity reviews
- Provides reporting in PPT format as needed
- Takes client through results on monthly and weekly calls
- Deliver best in class client workshops and presentations
- Develop client interaction agendas and materials as needed
Management
- Manage relationships with vendors on their accounts
- Deliver search manager performance reviews
- Ensure good relationship with other MediaCom units outside of Guangzhou as well as GroupM units
- Provide training and mentoring your team and the whole office as well as the client
Tactical
- Responsible for ensuring that the appropriate optimizations are occurring to the client's campaign in line with goals & objectives.
- Provide direction on search and eCommerce planning flow to managers and specialists, who are responsible for drafting initial plans
- Provide direction to managers and specialists for creative development
- Provide direction to managers and specialist for implementation of campaigns
- Work with vendors to set-up accounts in search engines and eCommerce platforms
- Implement new testing
What you will need:
- 7-10 years’ search and/or eCommerce experience
- Preferred degree qualified
- Excellent track record in dealing with clients and multiple internal stakeholders
- In-depth knowledge of digital marketing (marketplace and consumer)
- In depth knowledge of competitive Search and eCommerce companies
- In depth knowledge of PPC Bid management tools and of SEO tools
- In depth knowledge of relevant eCommerce platforms
- Excellent understanding of search techniques (research and evaluation)
- Knowledge of key trends in client and Search and eCommerce market media dynamics
- Strong commercial and financial awareness
- Excellent presentation skills
- Excellent client servicing skills
- Ability to manage workflow effectively both internally and with third parties
- Strong leadership qualities, both strategic and interpersonal
- Working knowledge of Google Adwords, Baidu campaign systems
About MediaCom
As The Content + Connections Agency, we believe everything is connected. At MediaCom, our unique approach to planning and buying across Paid, Owned and Earned media optimises our clients’ entire system, not just individual channel silos. ‘Content’ is any form of consumer messaging that connects brands to their consumers, while ‘Connections’ ensures no dead ends or wastage through disconnected content.
We look beyond our own expertise and assess the bigger picture: How do we all play a role within our clients’ broader communications system? Through our uniquely connected eco-system of diverse communications experts working we achieve this - interpreting the bigger picture and fuelling future business success. To learn more, visit us at www.mediacom.com
China market overview
China is now the second largest media market, and the world’s most vibrant digital market, growing at double the rate of the US. In 2013, China surpassed the US in e-commerce, and China leads the world in mobile with over 600m smartphone connections. The pace of change and the scale of China’s emerging consumer market are unparalleled in any other market. Global CEOs are looking to China to drive growth, and brands are rushing to keep pace.
If you want a future in media and communications, there is clearly no place more vibrant, challenging and exciting than China, where opportunities for you to innovate and grow are unparalleled.
As The Content + Connections Agency, we believe everything is connected. At MediaCom, our unique approach to planning and buying across Paid, Owned and Earned media optimises our clients’ entire system, not just individual channel silos. ‘Content’ is any form of consumer messaging that connects brands to their consumers, while ‘Connections’ ensures no dead ends or wastage through disconnected content.
We look beyond our own expertise and assess the bigger picture: How do we all play a role within our clients’ broader communications system? Through our uniquely connected eco-system of diverse communications experts working we achieve this - interpreting the bigger picture and fuelling future business success. To learn more, visit us at www.mediacom.com
China market overview
China is now the second largest media market, and the world’s most vibrant digital market, growing at double the rate of the US. In 2013, China surpassed the US in e-commerce, and China leads the world in mobile with over 600m smartphone connections. The pace of change and the scale of China’s emerging consumer market are unparalleled in any other market. Global CEOs are looking to China to drive growth, and brands are rushing to keep pace.
If you want a future in media and communications, there is clearly no place more vibrant, challenging and exciting than China, where opportunities for you to innovate and grow are unparalleled.